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PR Analytics 2017

Thursday, March 2, 2017 from 8:30 AM to 1:00 PM (GMT)

PR Analytics 2017

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For the full speaker programme, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: Cicero, 10 Old Bailey, London,  EC4M 7NG

8.30am Registration, coffee, croissants, fruit and informal networking
8.55am Chairpersons introduction
Ben Smith, Founder

How the met office evaluates its communications
Dee Cotgrove, Director of Communications, The Met Office

  • Understanding the impact of different channels
  • The importance of integrated measurement for integrated communications 
  • What KPI's The Met Office uses

9.35am Why PR works for Paddy Power
Feilim Mac An Iomaire, Head of PR, Paddy Power
  • Increased web traffic means more bets placed
  • Linking PR and social activity to web traffic
  • The results of Paddy Powers public relations activity

10.10am Making integrated measurement a reality
Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)
10.40am Informal Networking
11.05am Panel Debate
The measurement paradox: The speed of automation versus the accuracy of humans!
A panel debate with measurement vendors and a PR agency CEO who gets measurement!
  • Is it still relevant to have a different provider for print, broadcast, online and social monitoring?
  • Shouldn’t technology have improved measurement and made it cheaper?
  • How can you integrate your customer services social monitoring
  • Whose responsibility is measurement? The agency or the client?
  • What communications KPI’s do the board care about?
- Ali Gee, Deputy CEO & Senior Partner, FleishmanHillard Fishburn
- Will McInnes, CMO, Brandwatch
- Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica
- Adam Parker, CEO, Lissted
- Elayne Philips, Head of Civil Service Comms & Internal Comms, Prime Minister's Office & Cabinet Office Comms. Board Director AMEC
11.55am How an agency can integrate measurement into its offer to clients
Giles Peddy, SVP EMEA Operations & UK MD, Lewis


12.25pm If you’re going to have a future in communications you must understand insight data
Lord Chadlington


12.55pm Chairpersons closing remarks
Ben Smith, Founder, PRmoment


1pm Buffet Lunch and informal networking
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When & Where

10 Old Bailey
United Kingdom

Thursday, March 2, 2017 from 8:30 AM to 1:00 PM (GMT)

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Organizer is an online magazine for the PR sector. Our editorial looks behind the scenes of the PR industry, highlighting best practice and giving our readers an insight into the world of PR.

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PR Analytics 2017
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