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PR Analytics 2017

Thursday, March 2, 2017 from 8:30 AM to 1:00 PM (GMT)

PR Analytics 2017

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Ticket Type Sales End Price Fee VAT Quantity
PR Analytics 2017: Ticket Mar 1, 2017 £195.00 £0.00 £39.00

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Event Details

For the full speaker programme, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: Instinctif Partners, 65 Gresham Street, London, EC2V 7NQ

8.30am Registration, coffee, croissants, fruit and informal networking
8.55am Chairpersons introduction
Ben Smith, Founder
9am How better evaluation has increased the effectiveness of government communications
Alex Aiken, Executive Director, Government Communications
9.35am How Kellogg’s measures its corporate reputation using data and analytics
Paul Wheeler, Director of Corporate Communications, UK and Republic of Ireland, Kellogg's
  • Outcome measurement: How Kellogg’s Corporate Reputation Survey is structured and what are the KPIs
  • Output measurement: What communications output measurements does Kellogg’s use
  • Consumers don’t hear in silos: so don’t attempt to measure in silos
  • Why in an FMCG market isolating the impact your different marketing communications channels is very difficult and perhaps pointless
10.10am Making integrated measurement a reality
Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)
10.40am Informal Networking
11.05am Panel Debate
The measurement paradox: The speed of automation versus the accuracy of humans!
A panel debate with measurement vendors and a PR agency CEO who gets measurement!
  • Is it still relevant to have a different provider for print, broadcast, online and social monitoring?
  • Shouldn’t technology have improved measurement and made it cheaper?
  • How can you integrate your customer services social monitoring
  • Whose responsibility is measurement? The agency or the client?
  • What communications KPI’s do the board care about?
- Ali Gee, Deputy CEO & Senior Partner, FleishmanHillard Fishburn
- Will McInnes, CMO, Brandwatch
- Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica
- Adam Parker, CEO, Lissted
- Elayne Philips, Head of Civil Service Comms & Internal Comms, Prime Minister's Office & Cabinet Office Comms. Board Director AMEC
11.55am How an agency can integrate measurement into its offer to clients
Giles Peddy, SVP EMEA Operations & UK MD, Lewis


12.25pm If you’re going to have a future in communications you must understand insight data
Lord Chadlington


12.55pm Chairpersons closing remarks
Ben Smith, Founder, PRmoment


1pm Buffet Lunch and informal networking
Have questions about PR Analytics 2017? Contact

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When & Where

Instinctif Partners
65 Gresham Street
United Kingdom

Thursday, March 2, 2017 from 8:30 AM to 1:00 PM (GMT)

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PR Analytics 2017
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