PR Analytics 2017
Thursday, March 2, 2017 from 8:30 AM to 1:00 PM (GMT)
For the full speaker programme, please scroll down beneath the form below.
If you have problems booking this conference, or require further information, please call on 01243 371368 or email firstname.lastname@example.org. Our offices are open 9am to 5.30pm Monday to Friday.
The address for this seminar is: Instinctif Partners, 65 Gresham Street, London, EC2V 7NQ
|8.30am||Registration, coffee, croissants, fruit and informal networking|
Ben Smith, Founder PRmoment.com
|9am||How better evaluation has increased the effectiveness of government communications
Alex Aiken, Executive Director, Government Communications
|9.35am||How Kellogg’s measures its corporate reputation using data and analytics
Paul Wheeler, Director of Corporate Communications, UK and Republic of Ireland, Kellogg's
|10.10am||Making integrated measurement a reality
Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)
The measurement paradox: The speed of automation versus the accuracy of humans!
A panel debate with measurement vendors and a PR agency CEO who gets measurement!
- Will McInnes, CMO, Brandwatch
- Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica
- Adam Parker, CEO, Lissted
- Elayne Philips, Head of Civil Service Comms & Internal Comms, Prime Minister's Office & Cabinet Office Comms. Board Director AMEC
|11.55am||How an agency can integrate measurement into its offer to clients
Giles Peddy, SVP EMEA Operations & UK MD, Lewis
|12.25pm||If you’re going to have a future in communications you must understand insight data
|12.55pm||Chairpersons closing remarks
Ben Smith, Founder, PRmoment
|1pm||Buffet Lunch and informal networking|
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PRmoment.com is an online magazine for the PR sector. Our editorial looks behind the scenes of the PR industry, highlighting best practice and giving our readers an insight into the world of PR.