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PR Analytics Manchester 2017

PRmoment.com

Thursday, September 28, 2017 from 8:45 AM to 1:30 PM (BST)

PR Analytics Manchester 2017

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
PR Analytics Manchester 2017: Early Bird Ticket Jun 30, 2017 £125.00 £0.00 £25.00

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Event Details

For the full speaker programme, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

Due to high demand, we have to limit the number of tickets per organisation to three.

The address for this seminar is: The Studio, 51 Lever Street, Manchester, M1 1FN

8.45am Registration and informal networking  
9.05am Chairpersons introduction
Ben Smith, Founder, PRmoment

9.10am

How the met office evaluates its communications
Dee Cotgrove, Director of Communications, The Met Office

  • Understanding the impact of different channels
  • The importance of integrated measurement for integrated communications 
  • What KPI's The Met Office uses

9.35am

How Kellogg’s measures its corporate reputation using data and analytics
Paul Wheeler, Director of Corporate Communications, UK and Republic of Ireland, Kellogg's

  • Outcome measurement: How Kellogg’s Corporate Reputation Survey is structured and what are the KPIs
  • Output measurement: What communications output measurements does Kellogg’s use
  • Consumers don’t hear in silos: so don’t attempt to measure in silos
  • Why in an FMCG market isolating the impact your different marketing communications channels is very difficult and perhaps pointless

10.05am

Why PR is complacent about measurement
Ali Gee, Deputy CEO & Senior Partner,
FleishmanHillard Fishburn


10.30am

Informal Networking and coffee

 
10.50am

Why PR works for Paddy Power
Feilim Mac An Iomaire, Head of PR, Paddy Power

  • Increased web traffic means more bets placed
  • Linking PR and social activity to web traffic
  • The results of Paddy Powers public relations activity

11.20am

Making integrated measurement a reality
Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications) 


11.50am

Panel Debate
The measurement paradox: The speed of automation versus the accuracy of humans!
James Crawford, Managing Director, PR Agency One
Rick Gutteridge, Managing Director, Smoking Gun PR

Further panel members to be announced!



12.30pm How an agency can integrate measurement into its offer to clients
Giles Peddy, SVP EMEA Operations & UK MD, Lewis

1.00pm Implementing a robust measurement process in an in–house communications team
Russ Brady, Head of Group Public Relations, The Co-Op
Catherine Turner, Head of PR - Insurance, Funeralcare and Legal Services Communications, The Co-Op

1.30pm Buffet Lunch and informal networking  
Have questions about PR Analytics Manchester 2017? Contact PRmoment.com

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When & Where


The Studio,
51 Lever Street,
Manchester,
M1 1FN
United Kingdom

Thursday, September 28, 2017 from 8:45 AM to 1:30 PM (BST)


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Organizer

PRmoment.com

PRmoment.com is an online magazine for the PR sector. Our editorial looks behind the scenes of the PR industry, highlighting best practice and giving our readers an insight into the world of PR.

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PR Analytics Manchester 2017
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