PR and Digital Film Promotion: What Would Ryan Reynolds Do?

“I have a discipline that has served me very well in my career and in my personal life… I’ve always felt if I don’t just have a natural knack for it, I will just out-discipline the competition if I have to – work harder than anybody else.” Ryan Reynolds

About PR and Digital Film Promotion and how Ryan will lead the way

As technology advances, so do our roles as filmmakers. Like Ryan Reynolds, we are increasingly responsible for more than traditional directing, writing, or producing obligations, especially as PR and marketing professionals get involved much earlier in the creative/production process.

PR and Digital Film Promotion will equip you with the skills needed to thrive in this evolving landscape by connecting to your audience’s screens and how their uniquely personal spaces can lead them to your film.

This class is part of the Digital Marketing and PR for Filmmakers course

What will it cover?

“I never took acting classes, but I knew it I could based on the skill with which I lied to my parents on a regular basis.” Ryan Reynolds

In this seminar, we’ll focus on gaining invaluable insights into the critical role of public relations in film marketing, particularly during the production phase, where social and digital platforms play a pivotal role.

Learn how to plan and produce compelling marketing content tailored to engage audiences effectively. Explore crisis management techniques, develop skills to address negative publicity online, and learn how to collaborate with key opinion leaders and journalists.

Analyse Ryan Reynolds’ social media, amongst others

What will you achieve?

Through case studies (including some of Ryan’s amazing campaigns), hands-on projects, and guest speakers (maybe even Ryan himself!), the participants will gain practical skills in building a digital presence and crafting compelling digital distribution and awards strategies.

How will you be taught?

• Analysis of tools and techniques for the contemporary marketing & PR landscapes – asking WWRRD
• Methods for understanding media-savvy audiences with their fast-changing appetites—we will analyse Ryan’s fandom as one example
• Examine Case studies to help you tailor Film distribution strategies for audiences without compromising your vision – Ryan never does
  

Who should attend?

Whether breaking into the industry or enhancing your skills, this program covers market trends, digital marketing, partnerships, PR challenges, social media optimisation, and awards navigation for long-term relevance and recognition. Whether or not you are Ryan Reynolds fan.

About the presenter:

Sebastian Strakowicz is a London-based film producer specialising in films that challenge, entertain, and meet the demands of contemporary, media-savvy audiences.

Leveraging his expertise to innovate progressive film distribution models, he has lectured in film and media at University College London and universities in Canada, Australia and Poland. Sebastian also led Entertainment One’s Aus/NZ Digital Marketing Department and spearheaded DDA PR’s Social and Digital Department in London and LA.

Sebastian’s recent credits include the award-winning documentary AVANT-DRAG! and the Japanese-UK feature COTTONTAIL. His upcoming producing projects include a feature documentary titled THE LAWYER and a short titled POLKA.

Did you know?

• Raindance members save 30% on this course?
  You can join online >HERE< and start saving immediately
• This course is FREE for our HND and postgraduate/MA/ students
• This is part of Digital Marketing and PR for Filmmakers
• The Raindance Guarantee: If this course fails to meet your expectations, let us know at the break and we will make a full, 100% no-questions-asked refund
• Raindance makes filmmakers