£240 – £480

PR and profile raising | Half-day training workshop

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Location

Sutherland Labs

52 Short Gardens

London

WC2H 9AN

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

This workshop with Preddy&Co Partner and DBA Expert Shan Preddy will explore how you can raise your agency's profile successfully through PR to help cut through the noise and competition.

You will find out about:

  • Activities that will raise your profile.
  • Implementation planning: balancing consistency and flexibility.
  • When to build PR campaigns and when to go for a one-off hit.
  • Face-to-face PR activities: events, networking, conference-speaking.
  • Online activities: newsletters, blogs, opinion-pieces and social media.
  • Building and managing media relationships.
  • When to use an external PR resource and when to do it yourself.

You'll leave with your head buzzing with knowledge and your notebook full of ideas, checklists, guidelines and frameworks for getting your name out there.

Plus, you'll have an unlimited telephone and email helpline to Shan Preddy afterwards.

Delegate feedback:

  • "Easily digestible, effective, relevant and engaging." Tiffany Willis, Project Manager, DEEP
  • "Great to sit away from your desk with like-minded people to learn and share, with time to discuss and overcome the processes you get stuck on. Shan was a fantastic and engaging speaker and I felt like I needed another week in her company!" Nicki Oldham, Project Coordinator/Studio Manager, Holmes Wood
  • "Useful challenging, informative – recommended!" Lousie Hayter, Marketing Manager, Household
  • "Excellent how-to-guide to make your agency famous!" Aimee Rivers, Communication Manager, bluemarlin
  • "A highly informative and interesting session that explored the topic at hand in a unique and fresh way." Catherine Russell, Office Manager, The Neighbourhood

Be great at what you do. Be a Small Giant.

Here at the DBA, we champion greatness in small businesses like yours that think big. Our focus is to shine a light on each of the unique characteristics that drive you, with a carefully curated programme of training, events and seminars that will empower your freedom of choice and help you shape your business. By booking on this workshop, you're choosing to be a Small Giant. Read more here.

Shan Preddy, Partner, PREDDY&CO

Shan is a Partner at Preddy&Co, specialists in training, mentoring and business consulting for design firms and in-house teams: all disciplines, all shapes and sizes, worldwide.

Her tailor-made, in-company training workshops cover a range of skills that design professionals need to succeed: how to give great presentations and conference talks; how to negotiate with clients, suppliers and colleagues; how to use facilitative sales and persuasion skills; and how to have perfect client relationship management.

Her mentoring programmes guide the thinking and actions of top teams and individuals, providing them with a confidential forum for discussion and helping them to identify and then reach the place they want to be.

And her transformational business growth consulting enables the leaders of design firms and in-house teams to define, plan and achieve their goals so that they succeed in times that are good as well as in times that are a little more challenging.

Shan also delivers open-access masterclasses and workshops for design organisations and associations around the world; in the UK, this is primarily for the DBA. She frequently speaks at and chairs international design conferences and her books How to Run a Successful Design Business and How to Market Design Consultancy Services are published by Routledge under the UK Design Council imprint.

She is also a Founding Member of the DBA’s Register of Experts, a Full Member of D&AD, a Business Leader at the Marketing Society and a Fellow of the RSA.

Additional information

  • Prices include VAT.
  • *DBA member traveller rate: To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the DBA office (EC1V 9HX). If this includes you, please book using the rates above. We will then contact you to verify your postcode. To see if your office is located more than 60 miles please click here.
  • When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.
  • All DBA events and training courses are subject to standard terms and conditions which can be read in full here.
  • If you have any queries please email us at bookings@dba.org.uk or call 020 7251 9229.

Event image: © Unweit | Dreamstime.com

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Date and Time

Location

Sutherland Labs

52 Short Gardens

London

WC2H 9AN

United Kingdom

View Map

Refund Policy

No Refunds

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