PR and Social Media – How to Make News Headlines in 2020

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PR and Social Media – How to Make News Headlines in 2020

About this Event

Do you want to know how social media and public relations (PR) can help you make the news?

Status Social is teaming up with Louise Third MBE to show you how strategic social media and PR can prove a dynamic combination when it comes to getting publicity.

This FREE webinar takes place at 8.45am - 9.30am on 21 July 2020.

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"Louise is sophisticated, savvy, fun to work with and gets the job done." Miranda Knaggs, BioCity Group.

"Feedback from clients was very positive with comments such as 'Extremely Engaging', 'High Quality Social Media content', 'Good Insight and Knowledgeable'" Linda Molyneux, University of Nottingham

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What to expect from this webinar

It can be a real challenge to get journalists interested in your organisation's stories - and to understand what kind of features they are actually interested in. Louise from Integra Communications and Status Social director, Mark Saxby (a former BBC and ITV journalist), will show you how to make the breakthrough. The content of the workshop will be:

What makes news?

  • Getting the messaging right from a PR perspective (Louise)
  • Understanding today's news demands (Mark - a former news editor's perspective)

How to build relationships with journalists

  • The value in teamwork (Louise)
  • Using social media to engage (Mark)

How to handle a PR crisis

  • Why DIY is not a good idea (Louise)
  • Avoiding a social media storm (Mark)

The webinar will be held live on Zoom and there will also be time for questions.

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"Louise's strategic approach to PR has been very productive. I am delighted with the additional media coverage that her efforts have achieved for my research" Professor of Entrepreneurship, University of Glasgow

“Mark gives a great amount of credibility to his presentations by including a range of case studies and success stories that show how much of an impact social media can have for businesses of all sizes.” Ellie Jones, Center Parcs

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Meet the Speakers

Mark Saxby is the director of Status Social, a thriving social media consultancy based in Derby. He is a recognised social media expert and when not helping his clients to generate revenue through social, Mark is an in-demand speaker and has presented alongside Google, Mars and Adobe. Before setting up Status Social, Mark was a multi award-winning news editor, working for the BBC, ITV and a host of regional newspapers. Connect to Mark on LinkedIn.

Louise Third has over 25 years’ experience in planning and delivering PR campaigns for clients including UK Government-funded projects, life sciences & med tech, hospitality/tourism, professional services, and charity. Her interactive online workshops are especially popular with universities, business schools, innovation parks, and FE colleges. Connect to Louise on LinkedIn.

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