£65

PR as Board Level Counsel

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London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

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Sarah Pinch examines PR as Board Level Counsel

This session will identify and articulate what board level, strategic PR is, why it is essential to influence at the board level and how it’s important to have a systematic approach to achieving the support of senior colleagues to embed communications throughout any business or organisation. Participants will gain an additional understanding of the importance of evaluating their work and challenging themselves, in every way, including learning about professional standards at board level. We will also discuss how PRs can add value to other boards of schools, charities and public bodies and make recommendations on how to gain board experience in addition to ‘the day job’.

After completing this session you should be able to:

- Identify which divisions within an organisation need to be involved in any communications programme

- Recognise the relationships among PR, legal, marketing, finance and IT as an essential management function

- Appreciate the value of communications counsel at senior management level

- Understand how to influence leadership

All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

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Date and Time

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

No Refunds

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