North West PRs are invited to find their perfect partner at a charity ‘speed dating’ event.
The CIPR North West and the Media Trust are teaming up to match charities with public relations professionals looking to volunteer their skills.
According to the Media Trust, most of the UK’s 160,000 charities and 500,000 community groups in the UK lack the resources to communicate effectively with different audiences – including the media, local and national authorities, volunteers, funders and donors. Across the North West many charities do not have dedicated PR support which is key to helping organisations get their message out to a broad audience.
As public relations professionals we have a duty to act ethically and sustainably within the communities we serve. By volunteering our expertise we can serve this purpose - giving a voice to causes that can help communities grow and develop in a positive manner. It’s also a great way for PRs to learn something new, develop new relationships and skills and challenge themselves away from their usual area of work.
A Media Trust survey of its charity customers and non-customers revealed that out of 300 charity respondents:
- 44% of small charities had a major skills gap in social media
- 46% noted a major skills gap in structuring communications
- 80% had a budget of less than £1,000 to spend on their media services
This speed-matching event aims to tackle some of these issues by connecting PR professionals and charity representatives. By joining this project, PR professionals – CIPR members, non-members, PR & communications graduates and students – can put their skills to work across a range of disciplines, including: communications and public relations, marketing, social media, website development, film-making, photography, branding and stakeholder engagement.
How it works
Post registration, the event will take place between 6.00 and 8.00 pm. Communications volunteers will get five minutes to talk with each of the voluntary organisations. You’ll discuss your skills and experience, provide on-the-spot help and advice, as well as opening up the possibility of longer-term volunteering opportunities. Skills-based volunteering is a great way to use your expertise to connect with organisations in your local area. Plus, if you are a CIPR member, you’ll get at least five CPD points for offering your help to those in need.
Light refreshments will be available.
Register your interest by booking your free ticket.
For any further information, please e-mail Linda O’Neil, CIPR NW’s group administrator, at email@example.com or call 0845 331 2287.
When & Where
CIPR North West
Events and training from the Chartered Institute of Public Relations in the North West.