PR Evaluation: Stempra Scotland Christmas Event

PR Evaluation: Stempra Scotland Christmas Event

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G.03, Bayes Centre, The University of Edinburgh

47 Potterrow



United Kingdom

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Weighing up evaluation in PR: How, when and why to evaluate your work

Everyone knows the great feeling you get from delivering a top-notch press release, campaign or publication. But how do you evaluate the success your work? It’s no longer as simple as counting how many print newspapers have featured your press release or how many downloads your report got - the shifting digital landscape and changing priorities of research institutions mean that evaluation can be a complex and sometimes painful business.

Ellie Dobson is Head of Science, Engineering & Innovation at AprilSix Proof, a leading comms and PR agency specialising in science and technology. She has a wealth of experience delivering campaigns for some of the biggest names in UK science, engineering and health, and will share her insights into how to make evaluation work for you.

Andrew Smith is Managing Director of Escherman, a specialist consultancy delivering world class social media, SEO, PPC and analytics training. He’s passionate about digital evaluation and regularly trains non-profit organisations on how to make the most of the free and low-cost digital evaluation tools available.

The event will be followed by a glass of wine and then a trip across the road to St Andrews Brewing Company from 5.30 for some networking and festive merriment:

Ho ho ho!