Do you want to know how to use PR to raise the profile of your business? The PR for Small Businesses workshop will explain what PR is, what the benefits to your business are and how to gain coverage in the press and run a PR campaign. The session will give you insider tips and cover the following skills to help ensure you get your business heard:
- What makes a story?
- Identifying media to target
- Writing news releases
- How to deal with journalists
The workshop is delivered by Lisa Preston, Director of Amplify PR. Lisa has more than 15 years’ experience of working in public relations, marketing and journalism. She graduated from university and trained as a journalist, working for the BBC before moving into PR and marketing. Lisa now runs Amplify PR and works with small and medium-sized businesses in Hampshire and further afield, helping them raise their profile and gain more customers.