PR for Small Businesses: How to Get Your Story Heard

PLEASE NOTE THIS IS AN ONLINE EVENT DELIVERED VIA ZOOM

About the speaker

Steve Lambert is PR & Communications Lead at TMPR, a B2B communications agency in South Wales helping organisations tell powerful stories and get noticed for the right reasons.

From local storytelling to high-stakes national campaigns, Steve specialises in translating complex messages into clear, compelling content that resonates with audiences. He has delivered national and regional PR campaigns for brands including Specsavers, Thompsons Solicitors and the Welsh Government – securing coverage across The Guardian, BBC, ITV and The Sunday Times.

He is a Cardiff University journalism graduate, a CIPR Accredited PR Practitioner, and a former committee member of CIPR Cymru

About the workshop

PR for small businesses: How to get your story heard

A practical online session designed for freelancers, founders and micro-business owners who want to understand what PR actually is – and how to use it to win attention, build credibility and grow their brand.

PR isn’t just for big brands. For small businesses, it can be one of the most cost-effective ways to build trust and raise your profile – if you know how to use it.

In this introductory session, you’ll discover what PR really means, how the media works, and simple steps you can take to get your story in front of the right people. Through real examples and practical tips, you'll learn how to spot what’s genuinely “newsworthy”, how to talk about your business with confidence, and how PR can support your marketing and sales goals.

What you’ll cover:

• What PR actually is (and isn’t) – and why it matters for small businesses
• How journalists decide what’s news
• Simple ways to find and shape your story
• How to write a basic press release using the “inverted pyramid”
• The do’s and don’ts of contacting media
• How to use PR even if you have no budget

Who it’s for

Business owners who want to understand PR from the ground up – no prior knowledge needed.

Find Steve online

https://www.linkedin.com/in/stevejlambert/

https://www.linkedin.com/company/tmpr/

About us

TownSq Spaces is a certified B Corp with a reputation as a leader in helping entrepreneurs thrive - through a mix of in-person and online activities, consistently delivering impactful results.

We operate a growing network of coworking spaces, home to over 1,000 members, fostering thriving entrepreneurial communities across the UK. Head to TownSq.co.uk to find out more about what we do.

Need a hand? 

Contact us on workshops@townsq.co.uk