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PR Friends: How to Win Pitches + Influence Influencers
Tue 21 March 2017, 18:30 – 20:30 GMT
Wondering how to get your pitch noticed? Getting attention for your pitch can be brutal; trying to grab the attention of a journalist, chasing the story, as we journos fight deadlines, constant requests for copy changes and a million press releases. It’s a tough game, and only the most savvy survive. Why does it seem that some agencies and PRs seem to always smash it? Is there a secret to the successful pitch?
It ain’t easy being breezy. It's About Time we were honest: journos needs PRs as much as they need us - we rely on them for stories, information and lovely high-res images.
The truth is, it's about how we work together. And often PRs approach frazzled, deadline-looming writers in the wrong way. About Time magazine brings you an evening dedicated to The Pitch.
If you're looking for an evening full of corporate jargon and management speak, you're in the wrong place. But if you want a simple, clear, informative chat about what (and what not) to do from some of the journalism industry's brightest young writers then we want to meet you.
Because we love PRs. WeTransfers make us happy. And PRs deserve to get the most out of journos. Come along to our evening with some of London’s leading journalists and editors to find out the secret of the pitch. In this special, one-off event, we’ll be exploring issues to do with pitching digital publications. In a series of 20-minute speeches by four leading lifestyle journalists, your answers will be answered.
This talk will be a whirwind tour on how to court, seduce and pitch to a journalist successfully, with tips and tricks for what we do and don't like, what works and doesn't, and how to get a great, long-term relationship going with a journalist. What you will learn:
- How to send good introductory emails to journalists
- Do's and Dont's of writing a press release
- How to build rapport and relationship
- How to pitch small stories + nibs
- How to handle negative press + experiences
- How to get your own ideas into print
- How to use social media with digital journalists
Speakers include Rebecca Reid, Columnist at The Telegraph and Angelica Malin. They're be a chance to network with more fantastic publications, a glass of something delicious and some treats to munch. Put it on company expenses, and come down to learn the #RulesofthePitch.
Due to our small team, we cannot issue refunds on the event.