£0 – £5

PR HealthTech Workshop (Liverpool)

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Location

Location

Alder Hey Children's Hospital

East Prescot Road

Liverpool

L14 5AB

United Kingdom

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Event description

Description

Conveying a concise, clear message can be challenging for organisations in the health tech sector.

How can you resonate with patients, clinicians, IT Directors, commissioners, investors and the media?
Whether you’re a health tech start-up or an established organisation, it's important to be able to adapt and 'shapeshift' whilst retaining your core message and company values.

This workshop will look at the key audiences across the health and care technology landscape and work with you in an interactive setting to cover everything from how to communicate your culture through a blog, to pitching to an investor.

This event will be useful if you’re either developing or refining your communications strategy, or for organisations now looking enter the health and care technology sector.

Agenda

12.00 – 12.30: Arrival & Lunch

12.30 – 12.35: Introductions - Louise Sinclair, Co-Founder One HealthTech

12.35 – 12.45: Welcome - Alder Hey Children’s Hospital

12.45 – 13.20: Media Masterclass Part 1: Projecting your brand in the media
Will Iredale, a former Sunday Times journalist who now runs a successful public relations agency advising companies in the health tech sector, will discuss how the media works and how organisations (private and public sector) can successfully raise their profile through the right kind of publicity.
Anna Hodgekiss, award-winning health journalist and editor, reveals what health editors in the media look for in a successful story.

13:20 - 13:30 Media Masterclass Part 2: Real world example
Liz Ashall-Payne, Founding Director at ORCHA, reveals her experiences and challenges with health tech in the media.

13.30 – 13.40: Chasing your tail in the NHS?
Tricks & Tips to navigate around the NHS from a comms perspective. Louise Sinclair, Managing Director, Redder Associates

13.40 – 14.00: Q&A

14.00: Close

Lunch will be provided during this session.

We look forward to seeing you there.

Team One HealthTech

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Date and Time

Location

Alder Hey Children's Hospital

East Prescot Road

Liverpool

L14 5AB

United Kingdom

View Map

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