Learn the basics of PR .
During this session, you will learn how to craft a story, PR tricks for ensuring that journalists open your email, when to run a PR campaign and how to achieve results.
Whether you are looking to employ an external agency or run a PR campaign yourself, this workshop will help you to understand the basics of PR.
What you will learn:
• The different types of PR stories
• How to write a press release
• Targeting journalists
• Case studies
• Specific journalists to target
• Tricks of the trade
I have been a publicist for over 20 years working with both small and large business. In March 2017 I created my social enterprise Advantages of Age which has been featured in the Sunday Times, the Telegraph, Guardian, BBC London, amongst others
The link to Zoom will be included in the confirmation email.
