PR: Public Relations

Public Relations is at the heart of how organisations shape their reputation, build trust and engage effectively with audiences. This course guides you through the fundamentals of PR, the structured planning process, and how media relations play a vital role in your campaigns. You will learn how communication strategies align with brand values and organisational goals while remaining adaptable in a fast-changing environment.

We will also explore handling crisis communications with calm clarity, maintaining public confidence while reducing reputational risk. Additionally, you will gain insight into using social media as a powerful extension of your PR strategy, understanding how platforms amplify your message and manage community expectations. This course ensures you can confidently manage each phase of your PR communications with purpose and clarity.

Learning Outcomes

• Understand the foundations and functions of public relations clearly.
• Plan structured PR campaigns aligned with organisational communication goals.
• Build and maintain strong relationships with various media channels.
• Handle crisis communications to reduce reputational harm confidently.
• Use social media effectively for targeted public relations messaging.
• Analyse PR activities to measure impact and refine strategies efficiently.

Who is this Course For

• Professionals seeking to strengthen their public relations knowledge confidently.
• Marketing staff looking to expand into public relations planning work.
• Small business owners aiming to manage their brand communication online.
• Content creators interested in learning structured public relations management.
• NGO communication officers seeking to enhance campaign visibility effectively.
• Corporate staff wanting to understand and support their PR teams.
• Freelance writers planning to branch into PR-related content creation.
• Students wanting to understand PR and its strategic communication roles.

Career Path (6 jobs with UK average salary)

• Public Relations Officer – £28,000 average salary in the UK
• Communications Coordinator – £27,500 average salary in the UK
• Media Relations Executive – £30,000 average salary in the UK
• Social Media Manager – £32,000 average salary in the UK
• Press Officer – £29,000 average salary in the UK
• PR Account Executive – £26,500 average salary in the UK