PR Ready for Micro Businesses - How to get your brand featured in the media

This is a beginner's guide to getting PR exposure for your business with a focus on print media (newspapers and magazines). Lots of the knowledge and skills are transferable to securing digital and broadcasting media coverage, so if you are new to PR, or feeling unsure of how to get started, this is a great place to start.

Together we'll cover:

• What PR is and how to get started
• A brief guide to how the media works
• How to create a press-friendly PR toolkit for your brand
• Lots of tips, tricks and easy wins

You'll leave with:

• A full-colour A5 booklet summarising the session (and probably lots of notes - please bring a notepad and pen - or whatever device you like to use for this purpose)
• Clarity and confidence on your next steps

Who should attend?

• Micro business owners
• Early stage marketing professionals, working in SME

My clients tend to be independent brands aimed at discerning women - often within the hospitality and tourism sectors*. I particularly love working with busy female-founders - but this workshop is open to everyone and you will be made to feel very welcome.

*Please note that if you are a qualifiying business working in the visitor economy, you can access fully funded versions of this training via Visit Peak District & Derbyshire. See the full list of in-person workshops and webinars that I am running for VPDD here.

Venue

The Walled Garden Workshop at Libby's

479 Chatsworth Road, Chesterfield, S40 3AD

Hidden away behind Libby's café and gift shop, is a little oasis of calm and beauty. The Walled Garden Workshop is an inspiring setting with excellent facilities.

Who is delivering the training?

Hello! I'm Molly Scott or @mollyinderbyshire on Instagram. I left a twenty year career in education (with a focus on coaching and staff development), to set up my own business.

I write a blog about Derbyshire called Lovely Local Indie and work freelance to provide consultancy, coaching and DFY service provision.

I've worked with dozens & dozens of local SMEs to empower them to develop their social media, marketing and/or PR.