PR Strategy Workshop

Supply Chain North East will see four key partners joining forces to work with over 800 businesses between 2018-2021 supporting businesses to identify opportunities in new and existing markets. An integral part of the North East Growth Hub, Supply Chain North East will be delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC). Supply Chain North East is receiving up to £3,148,514 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.Generator is a trusted and respected development agency within the creative and digital sectors. With extensive and unrivaled networks, and a track record based on 20 years’ experience, we offer a responsive, flexible and agile approach to business support and talent development aiding growth from garage to global.

Supply Chain North East

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Generator are delighted to have Christian Cerisola, head of W North and part of the multi award winning W Communications, deliver a PR Workshop.  He’ll talk about the creative processes they go through at their PR agency in order to develop compelling, shareable and newsworthy stories for their clients. Far from stroking their chins and hoping to catch lightning in a jar, they go through a host of checks and procedures to road test ideas to ensure their clients receive plans that are going to stand the best chance of success.
Christian will take you through these procedures, show what has worked and, importantly, what hasn’t…not all ideas are good ideas. The entertaining and engaging workshop then puts these theories to the test to see if you can develop more meaningful and impactful ideas that benefit you or your clients.    
 
Schedule of Event: 
09.00     Arrivals, registration, networking 
09.30     Presentation start
10.30     Workshop session
11.00     Workshop feedback – results, discussion, questions
11.25     Close / Networking
 
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PR Strategy Workshop

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PR Strategy Workshop

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