Want to amplify your brand through PR but don't know where to start? This January 2021, Editor and journalist Angelica Malin will be taking you on a very special 5-day whirlwind course in PR for your brand, product or business.

Perfect for entrepreneurs, service-based businesses and agencies alike, Angelica will be revealing what journalists really want in this special 5-day PR course.

The course will feature 5 live video sessions with a Q&A section, every night at 8pm. All sessions will be recorded and available after the course, so you can work at your own pace. There will be special guests throughout the week too.

Here's what will be covered in the course:

PR SUPERSTAR - 5-DAY ONLINE COURSE

Day 1: Introduction to PR - on the first day we'll exploring what good PR looks like from the journalist point of view. Angelica will talk through good examples of PR and what kind of relationship you're trying to build with journalists.

Day 2: How to create great media assets - from press releases to media kits, this evening we'll look at do's and don'ts for creating a great press offering. Angelica will show you how to create an effective and impressive 1-pager for your brand and give inside tips on how to make your pitch as press-worthy as possible

Day 3: How to find your story & 'why' - with PR, it's all about the story. In this session, we'll be looking at what makes a great story and how you can find the story behind your work. We'll be exploring what kind of story journalists really want and how to make your pitch super relevant and timely with the news cycle.

Day 4: How to find media opportunities - this session will be about finding and creating media opportunities for yourself. We'll be looking at personal branding and how you can amplify your personal brand to create more media opportunities for yourself.

Day 5: How to pitch journalists - the final session will be looking at best practices for pitching journalists in 2021. We'll be looking at pitching on email - how to write a great story pitch, get the subject line right and make your story as sellable as possible.

All sessions are 45-minutes and will include a 15-minute Q&A section so you can ask your burning questions. Book now!