In this two hour, interactive session our senior communications officers will work with you to develop a useful and robust PR toolkit that you can use to effectively communicate your business stories to new and existing customers.
CRL’s PR team will share their insider knowledge and trade secrets to show you how to use the media to:
- Raise the profile of your organisation
- Communicate effectively with journalists
- Become an expert spokesperson
- Identify news and PR opportunities
- Create stories that walk onto news pages
- Manage your reputation
Unlike other courses, this is not death by PowerPoint. There are group discussions and a writing workshop where you will draw up your own press releases, learn to trouble shoot and identify the strengths and weaknesses of your organisation.
We will help you to put together a press release for your company or organisation and you will start to create a press release about you and your company which can be issued to the media immediately.
12:30 – 1:00 pm: Arrival, networking and light lunch
For the first half an hour, delegates will be able to have a light lunch provided by CRL and network with other attendees.
1:00 – 3:00 pm: Course material
From 1:00 pm delegates will be seated and the course material will begin.
3:00 – 3:30 pm: Coffee and networking
From 3:00 pm onwards delegates will be invited to network over coffee and ask our speaker any informal questions.