£127.24

PR Video Workshop at the PA (introduction)

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Location

The Press Association

292 Vauxhall Bridge Road

London

SW1V 1AE

United Kingdom

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Description

Led by video experts at the Press Association...

As comms professionals we know you’re under pressure to produce video for campaigns that not only look good and stand out from the crowd, but importantly get results. We talk you through everything you need to know to achieve this, finishing with a practical exercise leaving you with a better understanding of what video can do for your brand.

Why do it?

Video is an integral part of the communications mix and it’s a must have in your campaign. While there’s pressure to be a publisher, bad video is definitely worse than no video! If you want to learn how to use video more effectively in your PR/comms campaigns, then this is the workshop for you…

Who’s it for?

Junior to mid level PR and Marketing professionals from agency or in-house teams, who want to gain a keener insight into how to make video work effectively for their campaigns or longer term PR strategy.

What you will learn:

We’ll talk you through the entire process of video production, from short form branded content for social media, through to editorial B-Roll for broadcast onto high spec creative videos. The workshop will cover:

  • The current video landscape
  • How to make video work for you (e.g. drive sales, inform, call to action etc.)
  • Choosing the right channel to reach your audience
  • How to successfully integrate video into your PR / social campaign
  • Common pitfalls
  • How to spend your budget effectively
  • Measuring success

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Date and Time

Location

The Press Association

292 Vauxhall Bridge Road

London

SW1V 1AE

United Kingdom

View Map

Refund Policy

No Refunds

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