Target Audience

Any person that is looking to develop their PR skills and knowledge. This could be a business owner or someone that has a marketing role within an organisation. Suitable for those looking to understand the role of public relations as part of their business growth plans.

Course Content

• What is PR?

• The benefits of PR?

• What forms of PR are available?

• Business growth via PR

• PR – Top Tips

• How to measure PR effectively

• PR action plan for your business

Learning Objectives

• Develop an understanding of what PR is and how it can be used as part of business growth plans

• Understand what PR tools and techniques are available

• Understand how PR fits within business growth plans

• Gain real insight into practical application tips

• Understand how PR can be measured

• Develop a bespoke action plan that is ready to implement

About the course deliverer;

Karen Kirby is an SME marketing expert with over 15 years in experience working with a range of industries.With a passion for working with SME’s to demystify how all forms of marketing can be used to develop a grow and business, you can be confident that this workshop will add value to your business.Areas of expertise including marketing planning, digital marketing, PR and social media. As a Chartered Marketeer, Karen is one of 3,000 marketing experts across the globe.

Fresh Marketing Solutions is an award winning marketing consultancy that has worked with hundreds of SME’s to help them embrace marketing achieve their true growth potential.

Your Event Eligibility:

Our new GAIN workshops are entirely FREE to attend for eligible SMEs.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1-2-1 meeting with you at your convenience. Either way, a member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on businesssupport@e-factor.co.uk