£12.45 – £23.98

PR Workshop -How to Secure PR and Media Coverage for Your Business

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WeWork Devonshire Square

9 Devonshire Square

3rd Floor London

London

EC2M 4YF

United Kingdom

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How to Secure PR and Media Coverage for Your Business

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” Richard Branson

PR is a luxury! This is what we all think and most Start-ups, SMEs, Freelancers and Entrepreneurs may not have budget for it, especially in the initial stages. HUB Inspired has partnered with PR expert Amanda Ruiz to deliver this Practical and Interactive workshop to equip attendees with skill, knowledge and tools so they can generate their own publicity and be their own PR campaign managers on a limited budget.

This workshop is normally offered for £45.00 plus and HUB Inspired is pleased to announce that it has managed to deliver it for £12.45 - £23.98

Journalists need stories but it’s not enough to tell them merely about your business. You need to communicate in way that would make you notable and inspiring to them.

Media coverage will enhance your visibility and credibility significantly as well as position you as a leader in your industry.

Workshop Objective

  • What is PR? its basic principles and explain its value
  • Understand the difference between PR and Advertising
  • Importance of creating a PR Plan
  • When to use a press release
  • How to pitch to Journalists – 1 -2 examples
  • How to successfully build relationships with journalists
  • How to use media coverage to increase business
  • How to create a PR campaign which will create visibility for your business/brand on and offline
  • How to get your business in the media for free.
  • What is pro-active PR and reactive PR
  • Analysis of some successful PR examples

Who Should Attend?

  • SMEs and Start-ups serious about building their business and their brand
  • Businesses looking to generate new leads and build a reputation
  • Organisations looking to stay ahead of the competition
  • Freelancers and Entrepreneurs looking to build a platform for themselves and their business

Take away:

  • How to create a PR strategy, plan and story
  • How to raise your profile with free press coverage
  • How to write a press release ( 1- 2 good examples)
  • Identifying a newsworthy angle before pitching to media
  • Research and refine your target audiences

Structure:

  • 5:30 pm: Registration and networking
  • 6 pm to 8:30 pm Practical skills based and Interactive workshop
  • 8:30 pm onwards: Discussion with Trainer and more networking
  • Drinks and snacks are included

HUB’s Guarantee – HUB seeks to guarantee an excellent learning experience. If you are not fully satisfied with our Masterclasses and workshops, you will receive 100% of your money back.

Amanda Ruiz: PR Expert

Amanda Ruiz, also known as The Ultimate Door Opener, trains entrepreneurs how to secure press exposure so that they can go from being invisible in their industry to #VISIBLE in order to attract more clients. One small piece of publicity can make a huge difference to your company as she learnt many years ago when working for her mother’s mail order company: a piece in the Daily Mail saw the business go from a dot on the horizon to a well-known brand!

She has created a proven 7 step process called The 7 Secrets on How to Get into the Press. With Amanda’s training and mentoring, her clients regularly feature in major glossies, national newspapers as well as high end blogs which can often be a game changer for their businesses.

She holds monthly Pitch Clinics with leading TV, radio and print journalists where her clients have the amazing opportunity to pitch themselves to the press – often getting a 100% pass rate!

www.amandaruiz.co.uk

twitter: @amandaruizUK

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Location

WeWork Devonshire Square

9 Devonshire Square

3rd Floor London

London

EC2M 4YF

United Kingdom

View Map

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