£313.88 – £420.08

PRACTICAL (1-day) DIGITAL INFLUENCER WORKSHOP

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Digital Influencers are now a key part of the marketing mix for Businesses and Brands. If managed correctly, Influencers on Instagram, YouTube, SnapChat and other social media platforms can be a highly cost-effective opportunity to distribute your quality branded content.

Leveraging Digital Influencers can be highly measurable and highly targeted to specific, niche audiences. Recently in an interview with CNBC, the Founder & CEO of RewardStyle in the US said that Digital Influencers were delivering a $6.50 ROI on every $1 spent and accounted for 20% of retail sales for their clients...

Impressive stuff. BUT, how do YOU actually identify, cast, contract and manage Digital Influencers?


WORKSHOP OVERVIEW

Our one-day Digital Influencer Workshop is designed for anyone who is starting to leverage the opportunities that working with Digital Influencers brings them.

It will explore:

  • Who are Influencers?

  • Why are Digital Influencers becoming a key part of the marketing tool kit

  • What’s possible with Digital Influencers?

  • How to engage Digital Influencers including Contracting, Ts & Cs etc.

  • How to build an Influencer Campaign

  • How to support your Influencer Campaign with broader media

  • How to measure your ROI ‘Return on Influence’ from your campaign

Our course is ideally suited to anyone responsible for Marketing, PR or Brand Reputation.


WORKSHOP AGENDA

8.45 – 09.00 Arrival and Coffee


9.00 – 09.15 Welcome & Introductions

  • Trainer & Course Intro

  • Delegate Intro

  • Objectives and Outcomes for the day


9.30 – 10.00 Session 1: Digital Influencers: The Context

  • 5-minute mind-gym: Game show style jargon buster / warm up

  • Key Global digital trends effecting brand owners

  • The Digital Consumer: Stats, Behaviours & Cultural nuances


10.00 – 11.00 Session 2: Digital Influencer Marketing: Planning

  • Why use Digital Influencers? What’s the business case?

  • How to identify Digital Influencers: Knowing where to look for information about Digital Influencers & their reach / influencer / style etc.

  • Influencer Scores: Klout, Kred and others


11.00 – 11.15 Morning Coffee (15 mins)


11.15 – 12.30 Session 3: Creative Strategy

  • Creative opportunities: What’s new & innovative for Influencer Marketing

  • Guidelines for Image, Video, Copy based posts


12.30 – 1.30pm Lunch


1.30 – 2.30 Session 4: Engaging with Influencers

  • Key trends in Social Media App usage

  • Casting Influencers: What does the casting process look like?

  • Contracting: How to develop an Influencer Agreement


2.30 – 3.15 Session 5: Executing your Digital Influencer campaign

  • Media considerations to support your Digital Influencer campaign

  • Developing the Media Plan: Which Media to leverage?

  • Using data to support the Media campaign plan


3.15 – 3.30pm Afternoon Tea (15 mins)


3.30 – 4.15 Session 6: Budgeting & Resourcing your Digital Influencer campaign

  • How much should things cost? Some industry benchmarks and previous campaigns

  • What resources do I need?


4.15 – 5.00 Session 7: Measuring your Digital Influencer campaign

  • What data can Digital Influencers provide?

  • Key Metrics: Reach, Comments, Shares, Likes etc.

  • Best Practice measurement


5.00 Q&A / Summary and Close of Course

  • Actions and Outcomes from the Course


HOW WILL YOU BENEFIT FROM ATTENDING THIS COURSE?

Our 1-day workshop focuses on the practical realities of how to effectively engage & leverage Digital Influencers to deliver your marketing campaigns. It is designed to enable you to be knowledgeable about the various opportunities that exist in leveraging Digital Influencers and the things to think about from a business perspective.


YOUR KEY LEARNING OUTCOMES

By attending this course, you can expect to leave armed with the knowledge you need to be able to develop and deliver Digital Influencer campaigns. Specifically, you will learn how to:

  • Identify the right Digital Influencer for your business or brand

  • Engage with & Cast the right Influencer(s)

  • Support your Influencer campaign with other digital media

  • Avoid the pitfalls experienced by others

  • Measure the ROI of a Digital Influencer campaign and the key metrics used for campaign reporting


ABOUT YOUR TRAINER: JAMES A. MATTHEWSON

James is an experienced professional with over 20 years of digital marketing knowledge, ten of which has been spent focussing on social media & influencer marketing. Over the course of his career, he has taken on multiple roles, including digital planner, problem-solver, mediator, thought-leader, strategist, trainer and conference speaker.

James has been working with global brands since 1997, delivering consultancy and training workshops around the world for his clients. He’s run workshops in Dubai, Dallas, Geneva, Hong Kong, London, Miami, Milan, New York, Paris, Saudi Arabia and many other locations. He has educated thousands on digital & is a published author, Fellow of the IDM and (adjunct) Professor of a Masters in Digital programme with Hult International Business School.

TRAINING STYLE:

James will be delivering the course using a blend of presentation styles, videos, web-based demonstrations and tools, audience participation and interactive exercises. The training will give participants the very best experience and insight into developing a digital influencer programme for their business or brand.

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