£96

Practical Data Driven Marketing for Arts Professionals

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Location

Location

Dovecot Studios Ltd

10 Infirmary Street

Edinburgh

EH1 1LT

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Arts Organisations are teeming with data - sales, customers, events, comms, pricing - all facets of a complex and busy operation under pressure to meet targets on a budget. Where do you start?

This one-day session - delivered by audience data experts Purple Seven - is designed to offer a straightforward introduction to data driven marketing, offering practical tips for using data to build occupancy and drive revenues.

You will learn:

  • Key terms and concepts
  • How to separate what is 'interesting' from what is 'useful'
  • Putting your performance in context with National Benchmarks
  • Practical things you can do tomorrow to impact your occupancy and revenues

Who Should Attend?

The session will be particularly useful to Marketing teams whose understanding of audiences drives engagement.

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Date and Time

Location

Dovecot Studios Ltd

10 Infirmary Street

Edinburgh

EH1 1LT

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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