About this course

In this half-day course you will get to grips with the core principles of empathy and why it's critical to the success of your projects. You will leave armed with knowledge about empathy mapping, how to convince your stakeholders of the value it brings, and have the confidence to run your own empathy mapping workshop.

This course will allow you to;

• Understand what empathy means to you, your role, and your organisation
• Convince your team and stakeholders of the value of empathy mapping as a tool to deliver better insight into customers
• Facilitate an empathy mapping activity with your team and share the insight with the wider organisation for maximum impact

Why is empathy mapping important?:

• A fundamental tool to build empathy for your customers
• Helps your team see the world from a customer perspective
• Creates a shared understanding of your customers
• Harnesses knowledge about customers that’s already contained within your organisation
• Enables you to make better design decisions

Who is this for?

• People in UX roles
• Graphic designers & creatives
• Product managers
• Anyone who aspires to work in UX

About Experience UX

You will be taught by highly experienced UX professionals from the team at Experience UX. Since 2007, we have worked with some of the best brands in the UK, including Vitality, Financial Times, Burberry, and Siemens. We consistently design and deliver top-quality user research, and assist our clients in designing highly engaging, powerful user experience. Our tried and trusted methods include an array of user research methods, interactive design workshops, and highly effective user interface design processes. Grab your opportunity to learn some of the tools from our toolkit.

Find out more about Experience UX

How do I sell this to my boss?

By sending me on this course, I’ll gain the skills needed to run a workshop that will get the most out of what we already know about our customers. It’ll mean I can translate this into great visual content that can be shared with stakeholders, becoming an invaluable tool in our user-centred toolkit. It’s a vital step in gaining an understanding of our customers and being able to communicate this to the organisation, without significant investment.

About this training

• Places are limited to 10 (we like to keep things friendly and provide more individual attention)
• You will get practical hands-on experience
• Places are open to agency and in-house attendees

Discounts are available if you plan to book more than one of our training courses. Please get in touch if you would like to know more.