Practical PPC – Using Google Ads

Tuesday 20th January 2026

Half day face to face workshop: 1pm – 4pm, registration from 12.30pm

Barbican Creative Hub, Lincoln

Open to SMEs in Greater Lincolnshire

Description

Join digital advertising specialist Ian Lockwood for a practical, hands-on session designed to help you get more from Google Ads without wasting your budget.

This workshop will walk you through the essentials of Pay-Per-Click (PPC) advertising, whether you’re setting up your first campaign or looking to improve your current performance. It’s ideal for small businesses and entrepreneurs who want to better understand how Google Ads works and what to focus on.

You’ll explore key areas like campaign setup, bid strategies, targeting, negative keywords and ad extensions, all explained in plain English.

You’ll leave with a clearer understanding of how to approach Google Ads in a cost-effective, focused way, so you can spend less time guessing, and more time seeing results.

This Business Lincolnshire programme is fully funded by UK Government as part of
the UK Shared Prosperity Fund and is open to SMEs based in Greater Lincolnshire.