This webinar is pre-recorded. The link to access the On-Demand Webinar will be provided in your confirmation email.
Who is this Webinar for?
This webinarhas been designed as a beginners guide to using Facebook for business and an overview of its functionality.
Overview:
By the end of this webinar, you will be able to:
- Accurately define the main terminology used on the Facebook platform
- Create a business page and manage the features, roles and inbox
- Explain the benefits of posting good quality content and the use of groups to build a following
- Navigate the major functions of Insights to determine outcomes
- Identify the difference between a boosted post and an automated ad
Agenda:
- Why use Facebook?
- Facebook Terminology
- Creating a Page
- Page Features
- Page Roles
- Inbox
- Build a Following
- Groups
- Events
- Facebook Live
- Shop
- Facebook Pay
- Stories
- Insights
- Paid Ads
- Ad Objectives
- Facebook Pixel
- Post Boost
- Automated Ads
- Ad Placement
- Other Facebook Services
Data Collecting:
Information collected here will be processed by Wenta and shared with our programme partners such as your Local Authorities and Growth Hub for programme data reporting purposes only. Data that is collected here will be used to provide further business advice and support information to you. Please visit Wenta’s Privacy Policy for more information.
If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.
Data Sharing:
We have data sharing arrangements in place with programme and contract partners such as your Local Authorities and Growth Hub, who we work with to provide certain services to you. Under data sharing arrangements, certain personal information is shared for a specific purpose. The local authority or organisation receiving the information must only use that information to carry out that specific purpose, and keep your data safe and secure. Please visit Wenta’s Privacy Policy for more information.
