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Prepare for a Pop-Up: the complete series

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THiNK

Cobden Chambers

Off Pelham Street

Nottingham

NG1 2ED

United Kingdom

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Are you a designer or maker from the creative or digital industries with products or services to sell? This is a complete series of four workshops, independent research and a practice pop-up weekend. It is designed to help you promote your business, engage potential customers and make the most of opportunities such as trade fairs, craft markets and pop-up shops. Each workshop builds upon the last to build your confidence to pop-up in public - including practical issues such as legal and book-keeping, marketing, social media and photography, pricing, display and talking to customers. The series has been designed by and includes contributions from experienced independent businesses. The series finishes with a practice trading weekend where you'll be able to test out your customer engagement techniques with a group pop-up in Nottingham city centre.

The workshops run on Monday evenings (apart from the practice weekend). Places are limited and participants need to attend all four workshops and complete the independent research to participate in the pop-up practice weekend 15/16/17 December at THiNK. If you wish to attend the complete series, including the weekend, please read the details below carefully, noting the times and dates and book a ticket for each of the 4 workshops and the practice weekend. we will confirm your place asap.

If you wish to attend only individual workshops, please register for the relevant ticket(s). Priority will be given to those registering for the complete series but we hope to be able to offer some additional places on individual workshops or repeat them if necessary. You will be contacted asap to confirm your place.

In all cases you must be eligible for and enrolled in the Big House Programme - see details below.

Dates, times and content

The programme is made up of 4 x 3 hour workshops, an independent research task and the practice weekend (Friday 15th pm, Saturday 16th and Sunday 17th all day). All sessions take place at THiNK, Cobden Chambers, Nottingham NG1 2ED.

6-9pm Monday November 13th - Session 1: Getting started: What you need to know about trading
Describing your product or service to others
Practical issues including legal, tax, simple book-keeping
Action planning for a pop-up

6- 9pm November 20th - Session 2: Marketing and Promotion
Free or cheap methods you can use
Getting started with social media
Photographing your products and using images
Outlining your marketing strategy - focusing particularly on driving footfall to your pop-up

Independent research with Nottingham Independents providing guidance -
research covers observations on pricing, business models, marketing and display techniques etc. This involves visiting shops in your own time.

6 - 9pm Monday December 4th - Session 3: Pricing Methods and Tips
How to price products/services relative to costs and context
Pricing strategies including offers and bundling

6 - 9pm Monday December 11th - Engaging Customers
Display and selling techniques
Using space creatively and effectively
Talking to customers
Building contacts

Pop-up Practical 15/16/17th December
Group pop-up at THiNK to test full range of customer engagement techniques. Setting up pop-ups eve Thursday 14th December. Practical trading experience 12.30-5pm Friday 15th December, 10-5pm Saturday 16th and 17th Sunday 10-4pm. Clear-down and feedback after 4pm.


As this course is part of an ERDF funded initiative, we will require you to be enrolled in The Big House Programme, prior to attending the event. If you are not already enrolled, you will find the appropriate form here. Please bring this form with you to the first workshop as it will be required when signing in.

If you would like any further information on this programme, please contact us at bighouse@creativequarter.com

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part funded by the European Regional Development Fund 2014 - 2020



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Location

THiNK

Cobden Chambers

Off Pelham Street

Nottingham

NG1 2ED

United Kingdom

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