Welcome to Prepare for Pride: how to tackle any queer fear in your campaigns and communications

This is an opportunity to take part in a brand new live crisis planning exercise. Experience what it feels like to be leading a brand that is being cancelled for supporting the LGBTQ+ community. Leave with tangible and practical skills.

Brands and businesses are losing confidence when it comes to supporting and advocating for the LGBTQ+ community online. Following high profile missteps from big brands, the fear is setting in and many are downplaying their Pride plans in 2024 in order to avoid any backlash.

Outspoken, The Unmistakables and Polpeo are joining forces to host a practical, hands-on session for comms directors, brand directors, teams and agencies. You’ll leave with a better understanding of how you can prepare for Pride and actively support and engage with the LGBTQ+ community all year round in your communications strategies, activations and preparation.

Inspirational speakers will be followed by a real life crisis scenario exercise using Polpeo, which will test the reactions and responses of all attendees. You’ll be put through your paces to see how you would respond to a real life crisis that tests your support and allyship to the LGBTQ+ community, and you’ll be given practical and tangible advice for how to handle backlash if it were to happen in real life.

This isn’t just a feel good event, it’s about actively understanding how you can confidently support the community in a way that supports the brands and businesses that you support and represent.

Prepare for Pride: how to tackle any queer fear in your campaigns & comms