£15 – £30

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Exeter Library

Meeting Room 1

Castle Street

Exeter

EX4 3PQ

United Kingdom

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This interactive workshop has been developed to help ambitious businesses prepare their brand for the future. Through a series of interactive exercises attendees will get a practical insight into how to build and protect their brand, to create a platform for growth.

The workshop is ideal for businesses that are launching new products, breaking into new markets or operating in a competitive market. Attendees will be led through each stage of the process, using real-world examples and practical exercises to apply the theory to their own business. Attendees will have the opportunity to:

• Define your business goals: We’ll discuss what you want to achieve, and the legal considerations to be made.

• Define your values and purpose: We’ll help you to establish the story behind your business, and how to avoid any legal issues when you tell that story.

• Define your audience: We’ll consider why clarity about your target market is so important, and the legal considerations for marketing your business.

• Define your competitors: We’ll explore how to stand out from your competition and build a brand that you can own.

If you’re a business owner or senior decision maker, with ambitious plans for the future, this workshop will provide expert advice to start your journey.


Jonathan Alder is Partner and Creative Director at McQueenie Mulholland. He specialises in branding, working with ambitious organisations to create the tools and strategy they need to communicate with confidence and clarity.

Ben Travers is a partner at Stephen Scown's and heads up their IP and IT team advising clients across the globe on a range of intellectual property matters, including IP protection and exploitation, and reputation management.

Photo: Catherine Singleton - Flickr ©Creative Commons

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Date and Time

Location

Exeter Library

Meeting Room 1

Castle Street

Exeter

EX4 3PQ

United Kingdom

View Map

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