Presenting data with impact to facilitate & influence planning outcomes

* Please note this session is for HPMA members only**

*This session is for those in HR/OD/ Workforce roles**

Summary:

This half-day, online workshop is for anyone who wants to use data to inspire change and influence their stakeholders. Presenting data with impact begins with understanding both the story you want to tell and the audience you’re speaking to. Too often, data presentations overwhelm or bore viewers due to poor alignment between the data and the message. The first step in creating an effective presentation is clarifying your purpose and identifying which data points support your narrative. This sets the foundation for crafting a compelling, relevant story that informs, engages, and influences.

In this workshop, we explore best practices in visual communication—how to choose the appropriate visual form, simplify cluttered data, and use tools like colour and hierarchy to draw attention to key points. Participants will also learn how to avoid common traps like misleading scales or overcomplicated visuals.

But even the best-designed visuals won’t land unless they’re delivered well. The final part of the workshop focuses on the art of telling a story around your data. We’ll cover how to build a strong narrative arc.

Learning Outcomes:

By the end of this workshop, you will:

• Understand why we link data with stories and visuals
• Recognise how to tailor your story and presentation to your stakeholders
• Know the different ways you can use data in a story
• Link data to the story arc to increase buy-in to what you are proposing
• Create a storyboard for your story
• Learn tips and techniques to maximise the impact of your data story

Prework: None required

Facilitator

Shirley Dalziel, Develop Global

Shirley is a founder and Director of Develop Global, the leading UK consultancy specialising in Business Partnering, with over 26 years developing others in partnering, strategy and other people related skills that help organisations to achieve their goals. 

In addition to consulting in Europe, her global consultancy work has taken her to Australia, India, Bangladesh, USA, Hong Kong, Malawi, Russia, Saudi Arabia, South Korea, Brazil and New Zealand.

She has worked with more than 25 different NHS Trusts, Boards and related organisations across the UK, including for example, Medway NHS Foundation Trust, London Ambulance Service, Kingston Hospital NHS Trust, St. George’s University Hospitals NHS Foundation Trust, NHS Greater Glasgow & Clyde, NHS Ayrshire and Arran, NHS NSS, NHS Education for Scotland, as well as private sector healthcare organisations including Spire Health Care, Simply Health and Nuffield.

Other examples of Shirley’s clients include BNP Paribas, Cairn Energy, E.ON, Hyderabad Business School, Lloyds Register, Prudential, Unilever, Vodafone, Novelis, Times Group India.

Her qualifications and memberships include - MBA (with Distinction); MA (Hons.) Psychology, Chartered Business Psychologist, Associate Fellow of British Psychological Society; MCIPD – Post Graduate Diploma in Personnel Management; master practitioner and trainer of NLP (certified to train others to master practitioner level); Priti8sh Psychological Society Level A and B and ex level A verifier.

Date: Wednesday 12th November 2025

Location: Online

Time: 09:30 start, finish 12:30

By booking on this event, you are indicating that have read and agree to our event booking terms and conditions.

In the event that you’re not able to attend, please let us know within 5 working days of the event or we will charge a £100 cancellation fee regardless of the reason given for cancellation or non-attendance. We know that there are many good reasons why people are not able to attend HPMA London events they have booked on, please ensure you update your attendance in good time.

If an event is overbooked and the maximum attendance has been reached from a particular trust, the events team may need to cancel any further places that are booked. The team will then email individuals who have booked after the maximum number has been reached. See our event booking policy

We may take pictures or record our events to use in publicising our events programme including on our social media platforms. By booking on this event, you are giving consent to this unless you let us know otherwise. Any questions, please email We may take pictures or record our events to use in publicising our events programme including on our social media platforms. By booking on this event, you are giving consent to this unless you let us know otherwise. Any questions, please email Isabelle.Meakin@nhs.net in advance of the event.