Press Day Workshop

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How would you like to become THE Go-To Expert in your town and get new clients?

About this Event

There is no faster way to become an authority figure than getting in the press. You can spend hours trying to figure out funnels or Facebook ads and still the return on your investment takes a while.

Get in the press on a regular basis (for free) and the clients come to you. I had one client who used to get three new clients every month from her press coverage and they stayed with her for an average of one year increasing her income by £32K.

And you know what? It's easy to get in the press once you get started, you just have to know where to begin and then keep doing it.

In this Press Day Workshop I'm going to teach you how to get the ball rolling and get the press attention you deserve and we're going to brainstorm ideas for future story ideas.

We'll be working on this together. I'll have my editor's hat on and we'll be writing our press releases there and then. I'll teach you:

What makes a good story.

What kind of stories you should avoid.

Who to contact and why.

The best times and days of the week to get in touch.

Why online articles are just as important as printed.

We'll look at magazine pitches too and write one together.

Then I'll show you how to get in touch with journalists working on the national magazines and why the freelancer is your new best friend.

I'll show you how to network with journalists so they come to you for quotes and articles again and again.

And finally, we'll talk about the importance of leveraging the publicity once you have it, not just once but again and again.

It's going to be a fun packed three hour workshop where I'm on hand to help you craft your ideas and your pitches.

Let's get you in the press so that you can start attracting those new customers and increase your profits. All you have to spend is a little time each month.

Numbers will be limited so that I can work closely with a small group of you.

Date and Time

Location

Online Event

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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