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CROWNE PLAZA KENSINGTON SET TO UNVEIL NEWLY REFURBISHED ROOMS
BY AWARD WINNING ARCHITECTS JESTICO + WHILES
Crowne Plaza Kensington, positioned in the heart of London SW7 has announced a significant refurbishment project working with award-winning London-based architects and interior design practice Jestico + Whiles. The Crowne Plaza’s boutique London outpost will unveil a complete refurbishment of all accommodation in May 2015, offering its guests a chic new look and feel.
Kensington’s ultimate neighbourhood hotel housed behind a wonderfully imposing Victorian stucco façade offers an intimate oasis for its guests in a prime London location. The townhouse property has successfully established a home from home ethos, with exceptional and welcoming service, above and beyond the expected.
The hotel’s162 rooms, some of which are amongst the largest in London, include 20 split-level suites providing apartment style living with the luxuries of impeccable hotel service. Its facilities include a destination pan-Asian restaurant, Umami, cocktail bar and club Lounge plus exceptional meeting facilities featuring five high-tech rooms, giving the destination broad appeal. Unique to only a handful of London hotels, The Crowne Plaza is also home to a one-acre garden oasis overlooking the Victorian church of St Stephens.
With its ground floor lobby, bar and library areas refurbished in 2012 to offer a stylish townhouse meeting place for guests and local residents, 2015 will elevate the property’s accommodation to exceed expectations. With the appointment of Jestico + Whiles, its rooms and suites will offer a new design emulating a true London spirit.
In a contemporary twist with heritage London accents, the new look, executed in a clean and contemporary style, will lean heavily on London Regency and Georgian reference points. Incorporating geometric, period-style references throughout the rooms from furniture arrangements to floor patterns.
Significant upgrades to the hotel’s guest rooms will include brand new flooring, echoing references of the iconic black and white Victorian tiling of the borough and textured wall coverings. Brand new furniture, which is functional yet stylish, focuses on British craftsmanship from dense tweed ottomans and easy chairs to hand stitched leather dining chairs. New desks will feature glamorous pop-up vanity units and faux leather and fabric crafted headboards to flank the hotel’s signature Sleep Advantage beds.
The hotel’s 20 split-level suites will echo a similar design yet feature a dedicated lower ground living space complete with living and dining areas including sumptuous sofa beds, making these spaces perfect for families. Upper levels are accessed by fresh white painted wooden staircases to a haven of sumptuous design tailored for the ultimate sleep in the city.
All corridors will be re-styled with a nod to the property’s London townhouse heritage, featuring cool steely grey textured walls combining faux leather stitched panels, slick lighting design and graphic print carpets. Accents of ironmongery will dress guest bedroom doors and elevators also re-dressed to feature a combination of painted wood panels, silver mirrors and faux leather panel surrounds.
Edward Bracken, General Manager, Crowne Plaza Kensington, said: “Crowne Plaza Kensington is a testament to our commitment to create a home away from home in an area of our city that has a true neighbourhood feel at its heart. We aim to surprise our guests, offering above and beyond service and an amenity-rich hotel experience for visitors and residents alike. We are proud to offer a significant upgrade to our rooms and suites that now echo the essence of our DNA here at the hotel whilst retaining and adding a nod to the great heritage of the Royal Borough of Kensington & Chelsea.”
James Dilley, Head of Hospitality and Interior Design at Jestico + Whiles, said: “Through our design work in the most fascinating locations across the world, we have developed a design ethos whereby context is always respected and reflected in our work. The generic and the universal is no longer satisfying.
“All our designs reference the location to establish true spirit of place. These references may be cultural, geographical or historical but are always subtle or oblique. In this case, the rich layers of history of Kensington, itself a unique ‘village’ in its own right within London, are used to create an understated, monochrome palette with punches of saturated colour overlayed with graphic references to architectural details of town houses, including the signature spear railings and the black and white diamond tiles of the porches”.
As part of the hotel’s next phase the property has recently completed a renovation of its meeting and events facilities. With a total area of 563 square metres, across five meeting rooms, function spaces offer flexible configurations and high tech facilities, supervised by a highly skilled events team. All spaces have been re-painted offering bright white space for guests and delegates, with the addition of magnetic, ‘write on’ movable walls, brand new concealed projector facilities, flat screen TVs staggered throughout the rooms and state of the art AV systems operated via an in-house iPad.
Ideally located within a few minute’s walk from Gloucester Road tube station, Crowne Plaza Kensington offers fast and efficient access to Heathrow, Central London and Earls Court and is within walking distance to some of London’s most coveted museums and shops including The Natural History Museum, V&A and Harrods.
About Crowne Plaza Kensington
Positioned in SW7 on the Cromwell Road, Crowne Plaza Kensington is a stylish London hotel housed behind a wonderfully imposing Victorian stucco façade in the Royal Borough of Kensington and Chelsea. Offering 162 stylish rooms, and some of the largest in London, the hotel also features an impressive 20 split-level suites providing apartment style living with the luxuries of impeccable hotel service. The property offers exceptional meeting and event spaces with a total of five meeting rooms, a unique one-acre leafy garden with views out to the Victorian church of St Stephens, a pan-asian restaurant - Umami, cocktail bar and Club Lounge. Within a few minute’s walk from Gloucester Road tube station, Crowne Plaza Kensington is ideally located for fast and efficient access to Heathrow, Central London and Earls Court and is within walking distance to some of London’s most coveted museums and shops including The Natural History Museum, V&A and Harrods.
About Jestico + Whiles
Jestico + Whiles is an award-winning architecture and interior design practice with offices in London and Prague. Founded in 1977, the practice has grown steadily building on its reputation for design quality and innovative solutions to challenging briefs. The practice incorporates a specialist studio of experienced hotel and hospitality designers including architects, interior designers and FFE specifiers.
Jestico + Whiles has built a reputation for producing high-quality design and has worked on prestigious projects including the recently completed aqua shard in London and the new Hard Rock Hotel Ibiza and is currently working on a resort in Zanzibar and a five-star hotel for the new Edinburgh St James development. The practice has also completed the W London - Leicester Square; Andel’s Hotel Berlin and Lodz (Poland) and the interior design of the extraordinary Yas Hotel, a 500 key contemporary ultraluxe hotel which straddles the Formula One Grand Prix racetrack in Abu Dhabi.
The team has earned a global reputation for excellence in this field, supported by a large number of international awards, including the European Hotel Design Award, BD Interior Designer of the Year Award and FX International Design Awards. W London won the MIPIM Award ‘Special tribute to UK Country of Honour’, which followed the award of the same prize for Andel’s Lodz in the previous year. Jestico + Whiles works internationally with recent projects completed and ongoing in India, the Gulf, Australia, Africa and throughout Europe. The practice’s varied portfolio also includes schools to University departments; master-planning of residential developments to high-end apartments; individual office fit outs and corporate headquarters.