Identify your stories and make them interesting and relevant to get your press release picked up. Fix your problems with press coverage, ask questions you want answered and get to know what will get your stories told.
Ideal for you if you want to sort your media relations toolkit and make sure your press releases hit the spot every time.
Level: Develop specialist skills.
Past delegate's best bit: "Reassurance that we are going in the right direction." - St John Ambulance.
Back at work you'll:
- Tailor a sparking press release to your target audience
- Avoid common mistakes and annoying habits
- Prepare yourself for pitch calls
About the trainer:
Daniel Nelson, Global Managing Editor, One World
Daniel Nelson has written for and edited newspapers, magazines, news agencies and web operations in Bangladesh, Hong Kong, India, Malaysia, The Philippines, Uganda, UK and elsewhere, and worked for and acted as consultant to many not-for-profit organisations, from the International Baby Food Action Network to the UN. He has had a hand in writing scores of news releases for a variety of causes and events and reckons that hundreds of thousands have passed across his desk.
Why not make a day of it? Book yourself or a colleague onto the morning session, Write Better Copy, and get 15% off each session. Book onto both courses using code Double15 on each booking to receive this discount.
VAT will be charged at 20%.
You can book online now with a card, by invoice (see 'other payment options at the bottom of the next page) or by calling us on 020 7871 5600.