Price Setting in digital businesses - costly mistakes and how to avoid them
Event Information
About this Event
Setting prices for products or services is a huge challenge for tech businesses at startup and scale-up! Mistakes made in pricing decisions can result in lost revenue and reduced profitability.
This webinar highlights the importance of pricing SaaS and digital products, use of Freemium, identifies common mistakes and suggests how to avoid costly pricing errors.
The 30-minute webinar will cover:
- Importance of pricing in digital businesses
- SaaS
- Freemium -market share, brand awareness
- Three common mistakes setting prices for digital products and services
- How to avoid costly mistakes when setting prices
- Developing clear strategies for pricing in digital businesses.
This webinar is ideal for owners of small businesses (pre-startup to established) and trading as sole traders, freelance consultants or company directors.
Access to webinar on Zoom
This webinar will take place on Zoom, and the link and password will be distributed by email a couple of days before plus a reminder an hour before it starts. Make sure you've signed up if you want to come along so you get those details. If you can't find the emails or if you were late to register then please email sarah@sheffield.digital
About the webinar presenter
A qualified and experienced Business Coach, Mentor and Trainer, Veronica has worked with business owners and directors to find solutions that promote business growth, reduce time taken to launch new services and products and save thousands through avoiding costly mistakes in pricing and other areas of their business.
As a Business Coach and trainer, she helps clients define, set and achieve specific SMART goals. This helps them to stay focused, accountable and accelerate business growth.
In addition to managing her own businesses, Veronica has been a Speaker at seminars and other events hosted by Sheffield Central Library's Business & IP Centre, Santander Bank, Corporation of London's City Business Library. Also, over the years, she would have delivered business and management training for business support organisations such as the Portobello Business Centre, South East Enterprise and East London Business Place.
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