Many artists struggle to get pricing right and to be confident about what they are asking. Yet in context of the marketplace, the answer can be straightforward. Plus, putting this crucial piece in place will help you sell more art, profitably.
In this workshop, you will learn how to ‘price to sell’, you will gain an understanding of what is fair and reasonable for commission percentages between artists and dealers, and you will also discover the 3 golden rules to pricing art.
And there’s more… The following important questions will be answered:
- What is meant by ‘market price’, why is this important and how is it established?
- If an artist and dealer are working together, who determines the price?
- What are the impacts of setting prices too low or too high?
- How do you know if prices are right - or not?
- How are prices increased over months and years?
- What is the ‘value’ of a work of art? Is it the wall price or selling price?
- How are prices established in different markets (in several countries for example)?
- What are best practices for setting commission arrangements between artist and dealer?
- How can the cost of frames be fairly incorporated into the commission structure?
- What are acceptable discounts to give when selling art and how can you still get enough profit?
- What pricing strategies should be considered from day one, when making work in editions?
- How does VAT factor into pricing and sales of art (for UK and EC sales)?
Participants will leave this intensive workshop with an improved understanding of how to price art and ensure profitability for your creative practice.
Can't attend at the scheduled date/time? Purchase the ready to go, downloadable version of this workshop.
About the speaker:
Susan Mumford is a game-changer in the 21st Century art world. She’s an entrepreneur, mentor, speaker and author. While running a gallery in Soho, London, she founded the Association of Women Art Dealers (AWAD), a non-profit trade network with London and New York chapters, and members dotted around the globe. Several years later, she started a social enterprise called Be Smart About Art, which helps art world professionals thrive in a changing industry. The latter’s motto is, “Art is your life. Make it your living.” In late 2015, her first book was published: Art is your life. Make it your living
“Art is your life. Make it your living.” www.besmartaboutart.com
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- Date and Time
20 Clerkenwell Green
London, United Kingdom