Pricing Challenges in the Pharma Industry: Curative Therapies

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SP201 Danske Bank Auditorium

Copenhagen Business School

Solbjerg Plads 3

2000 Frederiksberg

Denmark

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Only half a year ago, the world’s most expensive drug was approved. One single dose for a patient costs $2.125 million. How do we deal with the paradigm shift of high-cost one time drugs? Find out more at our next event with Simon-Kucher & Partners, the world’s leader in pricing strategies.

Sign up opens on October 14th

During this seminar, you will gain a better understanding of how developing a pricing and market strategy works, especially in regards to curative therapies. Curative therapies are healthcare treatments that intend to resolve the disease permanently. With this comes the challenge - how do we price a one-time cure, taking into account the cost of a longer-term treatment? And what are the manufacturer and the consumer’s implications?

Join us as we discuss these questions and more! You will have a networking opportunity over food and drinks after the seminar to meet and talk with the experts in the field.

Speakers:

o Matthias Liefner, Partner
o Martin Sorgenfrei, Manager
o Martina Sampo, Consultant

17:30 – 17:35 Welcome and presentation of CBS Health
17:35 - 17:55 Introduction to Simon-Kucher & Partners
17:55 – 18:50 Seminar
18:50– 19:10 Q&A
19:10 – 19:45 Networking, informal dinner and drinks

Location: SP201 Danske Bank Auditorium | CBS Solbjerg Plads

Date and Time

Location

SP201 Danske Bank Auditorium

Copenhagen Business School

Solbjerg Plads 3

2000 Frederiksberg

Denmark

View Map

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