Pricing Confidence is a workshop to find clarity and build confidence with your pricing. Follow a ten-step process to set your rates, communicate those rates confidently with clients and build a pricing strategy that can grow with you and your business.

Who is this workshop for?

Service-based freelancers, creatives and small business owners.

This workshop is for you if:

• You feel like you are underpricing for your services
• You struggle with imposter syndrome and lack the confidence to charge more
• You plucked your rates out of thin air and want to have more clarity in why you charge what you do
• You have a new service offering and don't know how to price it
• You want to feel confident communicating and negotiating your prices with your clients
• You want to know that your rates will equate to a desirable annual salary and help you to achieve long term financial goals
• You say yes to too much free work that you really should be charging for
• You want to spend less time worrying about pricing and getting paid, and more time being creative and doing the work

The workshop is limited to 15 attendees to ensure that everyone's questions are heard and answered, and the content delivered is as relevant as possible.

What will we cover in the workshop?

10.00-10.15: Welcome & introductions

Part 1 (10.15-10.30): What a clear and confident pricing strategy is and why it matters

Part 2 (10.30-12.30): Ten steps to building your pricing strategy. A content-rich walkthrough of the ten-step pricing process, with exercises incorporated to apply that content to your own service.

Part 3 (12.30-1): Q&A with Emma and Stacey

We will have a short break during part 2 to rehydrate and re-energise.

The Ten Step Process

• The ten-step pricing process includes:
• How to set your fees/rates/pricing
• How to communicate your pricing
• How to ensure your fees/rates/pricing is aligned to your longer-term financial goals
• How to get paid!
• How to review, update and grow your prices
• How to set principles for free work
• How to feel confident with your pricing strategy

What do I need?

• Yourself and a zoom account to access the session
• A private space where you can fully participate in the session, where you can hear us and we can hear you, and you feel comfortable speaking freely
• A notebook or digital equivalent. There will be a number of exercises that will require you to take notes and do some online research
• A calculator may be helpful for some very simple maths! During the workshop, you will only be invited to share numbers if you feel comfortable doing so

About the Facilitators

Emma Croman has been a freelance photographer for over ten years. Prior to going freelance Emma also managed large budgets for magazines and stock libraries in her career as a picture editor. Licensing images, agreeing fees and fitting needs to budgets are conversations Emma’s very used to having. Emma connected with Stacey a few years ago and through Stacey’s ten step process was able to find confidence and structure in her own pricing strategy. Through this empowering experience Emma was able to free up space to be more creative, to allow projects breathing space and start to plan for her future across both the business and her personal life. Through this personal experience and having worked both sides of the fence, a knowledge and confidence around numbers and setting financial boundaries are skills Emma shares to empower fellow creatives find confidence and freedom in their business.

Stacey Lowman is a Money and Financial Wellbeing Coach. Through her business, Pachira Money, she empowers others to be good with money: for themselves, for others and for the planet. She works with freelancers, professionals, creatives and founders to develop a healthier, more meaningful and productive relationship with money. Stacey has been a Certified Financial Coach since 2016 and has 10 years of experience in the investment industry, before becoming self-employed in 2018. Stacey has paid off her student loan, bought her first flat as a single lady at 29, and has recently moved into her campervan to work and travel across Europe. Stacey works with individual clients, leads group workshops and partners with schools, charities and organisations to deliver financial wellbeing to their communities. She's also a Career Coach and the Events and Learning Designer at Escape The City. Stacey designed the ten-step pricing process we will be delivering in this workshop.

Stacey and Emma have been coaching clients on their pricing strategies for 10 years combined. Stacey designed the ten-step pricing process during lockdown and has delivered this content twice before.

After the workshop, you will have access to:

• A recording of the workshop for one month
• Discounted 1-to-1 coaching with Emma and/or Stacey
• A growing database of fee and rates from anonymous creatives
• Option to be featured on Emma and Stacey's website and socials to share your story
• A feedback questionnaire to help refine and improve the ten-step pricing process for the benefit of future workshop attendees