Pricing Intelligently as a Small Business
How to maximise value and strategies to avoid costly mistakes
Date and time
Location
Online
Good to know
Highlights
- 1 hour
- Online
About this event
Struggling with how to price your products or services without scaring customers away? You're not alone.
For many startups and growing businesses, pricing is one of the trickiest and most critical parts of their strategy. Prices that seem too high for your customers may lead to low sales. On the other hand, when prices are too low, you could undercut your value, erode your margins or attract the 'wrong' customers.
Finding the right price point can be one of the most challenging aspects of running a business.
In this 1-hour virtual seminar, business founders can learn about pricing strategies which are best suited for what they sell, how to avoid some common pricing mistakes, the usefulness of pricing menus and the importance of reviewing your prices.
This seminar is designed to equip you with practical, effective strategies to price with confidence and clarity. You'll learn how to align your pricing with the value you deliver, avoid common pitfalls, and use pricing as a powerful tool to grow your business sustainably.
Join our online seminar on "Pricing Intelligently: How to maximise value and strategies to avoid costly mistakes and let us help you transform your approach to pricing.
You can't afford to miss this seminar as you will:
1. Learn about the essentials of pricing for small and medium enterprises (SMEs) and key issues you should consider in setting prices.
2. Understand how to set prices that reflect the true value of what you sell without scaring away potential customers, causing brand damage or reducing profits in your business.
3. Gain insights into competitive pricing strategies that will help you stand out in the market. This will give you a competitive edge.
4. Identify and avoid the most common pricing mistakes that can hurt your business.
5. Discover strategies that can be scaled as your business grows -ensuring long-term success.
Benefits of attending
· Actionable insights: Walk away with practical strategies that you can implement immediately to optimise your pricing.
· Expert advice: Learn from an experienced entrepreneur and business mentor with years of experience in pricing strategies for service-based small and medium-size enterprises.
· Interactive Q & A: Get your pressing questions answered during our live Q & A session.
· Networking opportunity: Connect with other entrepreneurs attending this online seminar.
Ideal audience:
- Start-up founders: you're launching a new product or service and need to establish a strong foundation for setting prices.
- Small business owners: you need to refine your current pricing strategy so as to improve margins and growth.
- Entrepreneurs (All): you are aiming to provide more value to your clients through optimized pricing strategies and applying pricing for brand positioning to reach ideal customers or clients.
Veronica Broomes, a qualified and experienced Business Mentor, Sustainability Expert and Entrepreneur. She works with owners and directors to find solutions that promote business growth, reduce time taken to launch new services and products and save thousands by avoiding costly mistakes and integrating people and planet considerations in profit making and purpose-led enterprises. Veronica supports her clients as they define and achieve ambitious SMART goals, set prices for products or services and develop effective plans to improve sustainability in their business. As Founder of the Sustainability Support Services and innovator of the online Sustainability Audit portal, Veronica Broomes helps businesses with invaluable insights and cost-effective strategies to enable integration of social and environment, economic and governance considerations to boost competitiveness.
Her influence extends beyond the boardroom and policy papers. She is also the engaging host of the popular "Sheffield's Hidden Gems" podcast, launched in 2021, and a dedicated direct member of Rotary Great Britain and Ireland, where she regularly delivers the monthly presentation for new members.
Veronica has presented at seminars and other events hosted by Corporation of London's City Business Library (now SBREC), Sheffield Central Library's Business & IP Centre, Sheffield Digital, Santander Bank
Veronica Broomes
Entrepreneur, Business Mentor, Sustainability Expert
E: bizcoachuk@gmail.com
Frequently asked questions
When you register for the webinar, you'll receive an automatic email, including a Zoom link to access the event. If you don’t receive a link to the event please let us know by emailing sbrec@cityoflondon.gov.uk. (Note: Emails will come from Eventbrite, it may be in your junk folder.)
We are a small business support service provided by City of London Corporation. Services include; Access to specialist business data helping you build and grow your business; Business advice for start-ups; events and networking. Become a SBREC member today and unlock your business potential!
80 Basinghall Street, just off Gresham street. Our postcode is EC2V 5AG. We are approximately a 5-7 minute walk from Bank, St Pauls and Moorgate Station.
We try to keep our events free but some of them may have a small charge. Cancellations for free events are available until the date of the event. Refunds on paid events available up to 48hrs before
If you have an expertise or knowledge that may be helpful to the small business community and SMEs, we would like to hear from you - please email sbrec@cityoflondon.gov.uk.
Organised by
SBREC is a business support service who help start-ups and small businesses turn their ideas into reality with access to business data, advice, mentorship and events.
We create events with small businesses and start-ups in mind, we partner with industry leaders, professional and experts to bring you events that will help your business grow.