Pricing Masterclass

About this workshop:

You are invited to partake in a masterclass we are holding on Pricing and Payments.

It can be a challenge when developing a new product or service to set a price for customers, but pricing is by far the most powerful profit lever and is the only tool you have that directly impacts revenue. But what is the right price for your product or service? If you set the price too high you risk stifling growth; if you set the price too low you constrain revenues and you may send a message to the market that your product is 'cheap as opposed to 'good value'.In this workshop, we explore how pricing strategies and models contribute to achieving your business goals.

The workshop will be discussion-based with participants sharing their own experiences and challenges, Topics will include:

• Pricing strategies and when to use them
• How to set the optimum price?
• Understanding customer value
• Payment models