Pricing with confidence: How to charge what you’re worth

Pricing your work shouldn’t feel like guesswork—or a gut punch.

In this empowering Zoom Dive, we’re joined by Krystle McGilvery, a creative-focused accountant and behavioural finance expert, to explore how to price your services with clarity and confidence. Whether you’re a freelancer, founder or small business owner, this session will help you move past financial fear and start charging what you’re truly worth.

Krystle brings 20 years of experience working with creatives, from branding agencies to purpose-led startups. Her approach blends practical finance with money psychology, helping entrepreneurs overcome pricing anxiety and build sustainable, profitable businesses.

Expect to hear:

• How to define your pricing based on real costs—including your time.
• Why confidence is key to charging more (and how to build it).
• Different pricing models: hourly, project-based, cost-plus and more.
• How to reverse-engineer your income goals to set your rates.
• The psychology behind pricing fears—and how to overcome them.
• Tips for negotiating and upselling with ease.
• How neurodivergent entrepreneurs can simplify financial systems.

Who this Zoom Dive is for:

Creative entrepreneurs, freelancers and small business owners who struggle with pricing, undervalue their work, or want to feel more confident talking about money. If you’re ready to stop undercharging and start thriving, this one’s for you.

About Krystle McGilvery

Krystle McGilvery is a Chartered Accountant and behavioural finance expert helping creatives and founders feel confident with money and decisions. She’s the founder of NeuroFinance OS, a free system supporting those who don’t fit traditional models — especially creatives, neurodivergent, and first-gen professionals. A LinkedIn Top Voice and trusted speaker, she’s been invited to Parliament for her financial insight and partners with brands like ITV, The Guardian, and Moonpig. She’s also a creative who loves painting portraits.

About Zoom Dives

Zoom Dives are live conversations between creative business experts and Creative Entrepreneurs. They tackle the topics that matter most to creatives building bold, sustainable businesses.

About Creative Entrepreneurs

Creative Entrepreneurs is a first-of-its-kind online community connecting and empowering creatives to grow successful businesses.