Principles of Digital Marketing

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

The Principles of Digital Marketing course offers a detailed introduction to the strategies, tools, and practices that shape effective digital marketing campaigns. Understanding the principles of digital marketing is essential for reaching target audiences, building brand awareness, and measuring campaign success. This course covers key areas including search engine optimisation, content marketing, social media, email campaigns, and analytics. Learners will gain insight into how digital marketing principles influence decision-making, engagement, and conversion in the online environment.

Through practical examples and case studies, participants explore how the principles of digital marketing can be applied across various sectors and industries. The course emphasises strategic thinking, campaign evaluation, and optimisation techniques based on the core principles of digital marketing. By mastering these principles, learners will be able to plan, execute, and analyse digital marketing initiatives that generate meaningful results. Whether you are a professional, student, or entrepreneur, understanding these principles equips you to navigate the evolving digital landscape with confidence.

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Learning Outcomes

By the end of this course, learners will:

• Explain the core principles of digital marketing clearly and effectively.
• Apply digital marketing principles to improve campaign engagement and reach.
• Analyse online campaigns using key principles of digital marketing consistently.
• Evaluate marketing strategies through the lens of digital marketing principles.
• Develop digital campaigns based on proven principles of digital marketing.

Who is this course for?

• Marketing professionals seeking to understand digital marketing principles thoroughly.
• Entrepreneurs wishing to implement digital marketing principles in their businesses.
• Students aiming to build expertise in the principles of digital marketing.
• Individuals looking to enhance their knowledge of digital marketing principles.
• Analysts focusing on online campaigns using principles of digital marketing.

Career Path

Potential roles include:

• Digital Marketing Executive – Average Salary: £28,000
• SEO Specialist – Average Salary: £30,000
• Social Media Manager – Average Salary: £32,000
• Content Marketing Strategist – Average Salary: £31,500
• Email Marketing Specialist – Average Salary: £29,000
• Digital Marketing Consultant – Average Salary: £35,000