Privacy, Practice & iOS 14: Where Do Mobile Advertising and Apps Go Next?

Be part of the iOS Huddle

What?

Digital consumption is higher than ever. COVID has seen a huge surge in mobile usage. And against this backdrop, Apple has released iOS 14 with privacy changes that will, Facebook says, “severely curtail its [and everyone else’s] ability to track users' activity”.

In our latest BIMA Huddle, a panel of industry experts will come together to explore the new state of mobile marketing. We’d love you to join them.

Together, you’ll discuss the impact of iOS 14 in the larger context of targeting, transparency and online privacy concerns among mobile consumers. And you’ll explore how brands and apps can adapt practices to protect revenue and optimise results.

Your discussion will be recorded and then released to BIMA members, ensuring no one misses out on the Huddle’s insights.

Why?

The current surge in mobile traffic comes during an already accelerated period of increased mobile usage. For consumers, developers and brands alike, it is a period that has highlighted concerns about the prevalence and practice of how brands and technology track online behaviour and subsequently target users – concerns brought to the fore by the launch of iOS 14.

In this changing landscape, mobile marketers need to know how to adapt.

Who?

Hosted by Ross Sleight, Chief Strategy Officer at Somo Global and Carlos Sutter, Co- Founder of todoMobile, this Huddle is for anyone involved in the brand space with an interest in evolving technology and mobile.

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