Producing new work at LiF 2026

Stand Out: Pitching New Work for Improv Festivals

Producing new or developing work is a tricky business. It's often still hypothetical, constantly evolving, yet you're eager to share it at a festival. This workshop is your chance to gain crucial insight into what makes you stand out from the crowd, especially if you don't have a long track record at improv festivals.

We'll cover strategies specific to the Liverpool Improvisation Festival, but you'll find that many of these principles apply to similar festivals elsewhere. Learn to articulate your vision, highlight your unique strengths, and make your developing work shine.

Things covered:

· Marketing image

· Show copy

· Social Media

· What is the hook?

· Who is the audience other than fellow improvisers

· Is this already being made by others?