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Product Discovery Essentials with Nikkel Blaase & Jan Milz
Sat 25 March 2017, 09:45 – 14:45 CET
Product Discovery is an innovation technique that helps organisations to continuously improve existing products in new meaningful ways or to create completely new products that provide significantly new customer value.
Participants of this hands-on & interactive workshop learn about the basics of successful Product Discovery and how a Product Thinking mindset (https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe#.1pjhyi2o3) can help to discover the right product for the right people, serving the right needs. Based on several examples and exercises, the participants get practical knowledge on how to apply helpful innovation tools like the Unstuck Map (http://unstuckmap.com/) and Discovery Sprints in practice to understand the essentials of product innovation, and thereby learn how to run and apply better Product Discoveries in their product teams.
After the workshop participants will be able to:
1) Conduct better Product Discoveries in their daily work.
2) Close the gap between business vision and the reality of customer needs.
3) Pick the right methods & tools at the right time.
4) Make better and faster product decisions.
5) Execute product innovation with confidence.
6) Know how to start a new innovation project.
Jan Milz and Nikkel Blaase have been working together at XING and on other projects for more than 4 years—eager to explore better ways to discover and build new digital products, and to establish better relationships between UX and product management.
Jan is a lean product manager and entrepreneur with over ten years of professional experience. After co-founding two tech startups he worked as a product manager for companies like Otto, Breuninger or XING. Currently he is helping organisations with product management and product discovery as a freelance consultant. He is passionate about agile, problem solving and innovation.
Nikkel is a product designer, who works at XING in Hamburg. He writes and speaks a lot about designing products, specifically how to think in products, about UX strategy and how to start a digital business. Nikkel is passionate about bringing »Product Thinking« to the world of product development to see more successful products tailored to people’s needs.