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Product Launch Workshop
Wed 8 February 2017, 10:00 – 12:00 GMT
Sales and Marketing to Launch a New Creative Product: Workshop
Overview of Workshop
For companies who want to understand the sales and marketing steps required to launch a new product or service.
Who should attend (prior skills/knowledge?)
Business owners or product managers who want to launch new products or sell existing products into new markets.
How will you benefit?
This course will provide you with a high-level plan and some ideas on strategy so you feel empowered to launch your new products or services.
It will help you decide on the right sales and marketing mix for your products. You will be able to map out how to get prospects from never having heard of you to paying customers.
What did past attendees think?
After attending this course, business owners feel confident they can take their business to the next level. They leave with a plan for routes to market and an excellent understanding of their customer’s needs.
This course is for businesses who want to develop a strategy and plan to launch new products or take existing products into new market sectors.
This is a practical workshop when we will look at the different stages of sales and marketing and develop plans for sales and marketing activities. Initially we will be looking at your strategy by spending time analysing your customer requirements. We will identify your ideal customers and the different methods for reaching them.
The workshop is a good platform for sharing ideas of what activities have worked for the different businesses and equally important, what hasn’t been successful.
At the end of the workshop attendees will be able to map out their customer journeys and have a set of actions to get them started launching a new product or service.