Product Management: Brand Management Online Course
Master Product Management and Brand Management strategies to grow products, brands, and business success globally.
Location
Online
Good to know
Highlights
- Online
Refund Policy
About this event
Key Features
- Accredited by CPD
- Instant e-certificate
- FREE PDF + Hardcopy certificate
- Easy payment method
- Fully online, interactive course with audio voiceover
- Self-paced learning and laptop, tablet, smartphone-friendly
- Learn Anytime, Anywhere
- 24/7 Learning Assistance
- Best Value Price
- Discounts on bulk purchases
This Product Management: Brand Management course provides comprehensive insights into product lifecycle, strategy, and branding. Participants will learn essential techniques for product planning, brand positioning, pricing strategies, and portfolio analysis. The curriculum covers new product development, channel management, marketing fundamentals, and financial evaluation of products. Designed for aspiring product managers, brand strategists, and marketing professionals, the course emphasizes practical applications for real-world business challenges. By combining strategic frameworks with actionable tools, learners gain skills to enhance product performance, brand equity, and organizational growth.
Learning Outcomes:
- Understand core principles of product management and brand strategy effectively.
- Learn techniques for successful new product development and planning.
- Analyze product life cycles to optimize brand growth and profitability.
- Develop pricing strategies to maximize product value and market share.
- Manage brand and product portfolios using analytical frameworks accurately.
- Apply marketing and financial concepts to improve product performance globally.
Course Link: Product Management: Brand Management
Course Curriculum:
Module 01: Introduction to Product Management
- Definition, role, and importance of product management in organizations
- Key responsibilities and skills of a successful product manager
- Understanding product vision, strategy, and roadmap development
Module 02: Product Classification
- Types of products: consumer, industrial, and services
- Classification based on durability, tangibility, and usage
- Importance of product classification in strategic planning
Module 03: Developing the Product Plan
- Steps to create a robust product strategy and roadmap
- Setting product goals, objectives, and key performance indicators
- Aligning product plans with market demand and business strategy
Module 04: New Product Development
- Stages of new product development from idea to launch
- Market research, concept testing, and prototyping techniques
- Risk management and iterative product development practices
Module 05: Levels of a Product and Product Life Cycle
- Understanding core, actual, and augmented product levels
- Phases of product life cycle and corresponding strategies
- Techniques to extend product life and maintain competitive advantage
Module 06: Product Pricing Strategy
- Factors influencing pricing decisions: cost, competition, and value
- Pricing models, strategies, and psychological pricing techniques
- Evaluating market response and adjusting pricing for growth
Module 07: Product and Brand Portfolio Analysis
- Portfolio management tools like BCG, GE-McKinsey matrix
- Analyzing product performance and brand equity
- Strategic decisions for product addition, removal, or repositioning
Module 08: Channels Management
- Distribution channel types: direct, indirect, online, and retail
- Channel design, selection, and conflict resolution strategies
- Managing supply chain partnerships for efficient product delivery
Module 09: Basics of Marketing for Products
- Marketing fundamentals applied to products and brands
- Branding, positioning, and communication strategies
- Integrated marketing campaigns and digital marketing considerations
Module 10: Financial Analysis for Product Management
- Evaluating product profitability and cost management techniques
- Key financial metrics: ROI, break-even analysis, contribution margin
- Making data-driven decisions to optimize product performance
Lifetime Membership to 2500+ Courses
Our Prime Learners will Get:
- Instant, Unlimited & Lifetime Access to 2500+ Courses
- Unlimited Free Accredited Certificates
- Access to All Career Certificate Bundles
- Free Student ID card & Many More
Disclaimer:
This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.
Frequently asked questions
No, this is a fully online self-paced course, allowing you to complete it at your convenience, anytime, anywhere.
Once you purchase the ticket, we will assign you to the course within 48 hours and send your login details via email.
This is a self-paced course, so you can work through the material at your own speed.
Yes, we provide both a digital and a hard copy certificate free of charge. However, Hardcopy Certificate shipping costs apply—£3.99 within the UK and £10 for international addresses.
Yes, you will have lifetime access to the course and can revisit it anytime.
Yes, this course is designed for beginners, and no prior knowledge is required.
You will receive 24/7 learning assistance throughout your course.
No, you don’t need any special equipment. The course is self-paced and accessible on a laptop, tablet, or smartphone.
Organized by
Followers
--
Events
--
Hosting
--