Product Management: Brand Management Online Course

The Product Management: Brand Management online course is a comprehensive program designed to develop expertise in managing products and building strong brands in competitive markets. Product management focuses on planning, developing, and positioning products, while brand management ensures that products create lasting value and recognition for businesses. This course provides learners with in-depth knowledge of product classification, product planning, new product development, pricing strategies, portfolio analysis, and marketing essentials for successful brand management.

Through structured modules, learners will explore how product management and brand management intersect to drive business growth, customer loyalty, and competitive advantage. From understanding product life cycles and pricing strategies to mastering channels management and financial analysis, this course ensures participants gain practical insights into both product strategy and brand-building techniques.

The Product Management: Brand Management training emphasizes strategic planning, analytical thinking, and decision-making. Learners will acquire skills to design product roadmaps, align product and brand portfolios, manage marketing channels, and apply financial analysis to support product success.

This program is ideal for aspiring product managers, brand managers, entrepreneurs, and business professionals who want to master product management, brand positioning, product life cycle management, and marketing strategies.

Learning Outcomes

By the end of this course, learners will be able to:

1. Apply product management principles to plan and manage successful products.
2. Classify products strategically for market positioning and brand impact.
3. Develop structured product plans aligned with organizational objectives.
4. Manage product life cycles and design effective pricing strategies.
5. Conduct product and brand portfolio analysis for sustainable growth.
6. Use financial analysis to support product and brand management decisions.

Course Link : Product Management: Brand Management Online Course

Course Curriculum

Module 01: Introduction to Product Management

• Core principles and scope of product management.
• Role of brand management in product success.

Module 02: Product Classification

• Understanding types and categories of products.
• Classification for market analysis and positioning.

Module 03: Developing the Product Plan

• Steps to build an effective product plan.
• Aligning product goals with organizational strategy.

Module 04: New Product Development

• Process of generating and evaluating product ideas.
• Launching innovative products for market competitiveness.

Module 05: Levels of a Product and Product Life Cycle

• Core, actual, and augmented product concepts.
• Managing products through different life cycle stages.

Module 06: Product Pricing Strategy

• Methods to determine competitive pricing strategies.
• Linking pricing to customer value and brand positioning.

Module 07: Product and Brand Portfolio Analysis

• Evaluating product portfolios for balance and growth.
• Managing brand portfolios for market success.

Module 08: Channels Management

• Distribution and sales channel strategies.
• Optimizing channel performance for product reach.

Module 09: Basics of Marketing for Products

• Principles of marketing applied to product management.
• Integrating brand strategies with marketing campaigns.

Module 10: Financial Analysis for Product Management

• Understanding financial metrics for product performance.
• Using analysis to guide product decisions and strategy.

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.