Product Management Online Course
Master Product Management: strategy, pricing, marketing, and development in 10 expert modules.
Location
Online
Refund Policy
About this event
Mastering Product Management is crucial in today’s fast-evolving, customer-driven world. This comprehensive course offers an in-depth understanding of how products are created, developed, marketed, and managed across their lifecycle. Whether you're a beginner or have some foundational knowledge, this program gives you actionable insights, tools, and strategies to succeed in managing innovative, profitable, and user-centric products.
From conceptualization to launch, from pricing to channel distribution, you’ll acquire the skills needed to position a product effectively in global markets. Designed with the latest industry trends, this course combines strategic frameworks with hands-on examples to help you become a proficient Product Manager.
Throughout this curriculum, you'll understand essential aspects of product strategy, market analysis, competitive positioning, branding, and financial viability—each reinforced by real-world application and case studies.
Learning Outcomes
- Understand product lifecycle stages and their strategic business implications.
- Apply product pricing strategies aligned with market and user demands.
- Evaluate brand portfolios for consistent product positioning and identity.
- Plan, develop, and manage new product innovations efficiently.
- Analyze product financials to support decision-making and growth.
- Implement go-to-market strategies using multi-channel distribution methods.
Course Link: Product Management Online Course
Course Curriculum
Module 01: Introduction to Product Management
Gain clarity on what product management entails, its importance in business, and the responsibilities of a Product Manager. Understand how cross-functional collaboration drives success in the product domain.
Module 02: Product Classification
Learn how to categorize products based on use, industry, target market, and consumer behavior. This module helps you identify opportunities for differentiation.
Module 03: Developing the Product Plan
Understand how to build a strategic roadmap that aligns with business goals. Discover prioritization techniques and tools for roadmap planning.
Module 04: New Product Development
Master the complete new product development (NPD) process from ideation to launch. Explore validation, prototyping, testing, and go-to-market strategies.
Module 05: Levels of a Product and Product Life Cycle
Explore core, actual, and augmented product levels. Understand lifecycle stages and adapt your strategy as the product matures.
Module 06: Product Pricing Strategy
Learn to develop pricing models that reflect value, competitiveness, and market dynamics. Master the psychological and economic factors of pricing.
Module 07: Product and Brand Portfolio Analysis
Gain skills in managing a brand portfolio and aligning product lines to business strategy using models like BCG and GE Matrix.
Module 08: Channels Management
Understand how to deliver your product efficiently using direct, indirect, and hybrid channels. Learn to optimize logistics and distribution for scalability.
Module 09: Basics of Marketing for Products
Explore the 4Ps of marketing and their application in positioning, promotion, and product differentiation. Learn market segmentation and targeting.
Module 10: Financial Analysis for Product Management
Equip yourself with the financial acumen required to manage budgets, forecast sales, and justify product investments through solid analysis.
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- Instant, Unlimited & Lifetime Access to 2500+ Courses
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- Access to All Career Certificate Bundles
- Free Student ID card & Many More
Disclaimer:
This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.
Frequently asked questions
No, this is a fully online self-paced course, allowing you to complete it at your convenience, anytime, anywhere.
Once you purchase the ticket, we will assign you to the course within 48 hours and send your login details via email.
This is a self-paced course, so you can work through the material at your own speed.
Yes, we provide both a digital and a hard copy certificate free of charge. However, Hardcopy Certificate shipping costs apply—£3.99 within the UK and £10 for international addresses.
Yes, you will have lifetime access to the course and can revisit it anytime.
Yes, this course is designed for beginners, and no prior knowledge is required.
You will receive 24/7 learning assistance throughout your course.
No, you don’t need any special equipment. The course is self-paced and accessible on a laptop, tablet, or smartphone.
Organized by
Training Express is a premier course provider in the UK, trusted by over 1,000,000 students and 10,000 business partners worldwide. Established by a dedicated team of experts, we specialise in delivering accredited certification and training designed to enhance organisational performance across various sectors and industries. Our comprehensive courses focus on promoting high standards of food hygiene, business wellbeing, and workplace safety.