Product Management Online Course

Mastering Product Management is crucial in today’s fast-evolving, customer-driven world. This comprehensive course offers an in-depth understanding of how products are created, developed, marketed, and managed across their lifecycle. Whether you're a beginner or have some foundational knowledge, this program gives you actionable insights, tools, and strategies to succeed in managing innovative, profitable, and user-centric products.

From conceptualization to launch, from pricing to channel distribution, you’ll acquire the skills needed to position a product effectively in global markets. Designed with the latest industry trends, this course combines strategic frameworks with hands-on examples to help you become a proficient Product Manager.

Throughout this curriculum, you'll understand essential aspects of product strategy, market analysis, competitive positioning, branding, and financial viability—each reinforced by real-world application and case studies.

Learning Outcomes

• Understand product lifecycle stages and their strategic business implications.
• Apply product pricing strategies aligned with market and user demands.
• Evaluate brand portfolios for consistent product positioning and identity.
• Plan, develop, and manage new product innovations efficiently.
• Analyze product financials to support decision-making and growth.
• Implement go-to-market strategies using multi-channel distribution methods.

Course Link: Product Management Online Course

Course Curriculum

Module 01: Introduction to Product Management

Gain clarity on what product management entails, its importance in business, and the responsibilities of a Product Manager. Understand how cross-functional collaboration drives success in the product domain.

Module 02: Product Classification

Learn how to categorize products based on use, industry, target market, and consumer behavior. This module helps you identify opportunities for differentiation.

Module 03: Developing the Product Plan

Understand how to build a strategic roadmap that aligns with business goals. Discover prioritization techniques and tools for roadmap planning.

Module 04: New Product Development

Master the complete new product development (NPD) process from ideation to launch. Explore validation, prototyping, testing, and go-to-market strategies.

Module 05: Levels of a Product and Product Life Cycle

Explore core, actual, and augmented product levels. Understand lifecycle stages and adapt your strategy as the product matures.

Module 06: Product Pricing Strategy

Learn to develop pricing models that reflect value, competitiveness, and market dynamics. Master the psychological and economic factors of pricing.

Module 07: Product and Brand Portfolio Analysis

Gain skills in managing a brand portfolio and aligning product lines to business strategy using models like BCG and GE Matrix.

Module 08: Channels Management

Understand how to deliver your product efficiently using direct, indirect, and hybrid channels. Learn to optimize logistics and distribution for scalability.

Module 09: Basics of Marketing for Products

Explore the 4Ps of marketing and their application in positioning, promotion, and product differentiation. Learn market segmentation and targeting.

Module 10: Financial Analysis for Product Management

Equip yourself with the financial acumen required to manage budgets, forecast sales, and justify product investments through solid analysis.

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Link: Lifetime Premium Membership

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Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.