Product Manager Online Course

Key Features

• Accredited by CPD
• Instant e-certificate
• FREE PDF + Hardcopy certificate
• Easy payment method
• Fully online, interactive course with audio voiceover
• Self-paced learning and laptop, tablet, smartphone-friendly
• Learn Anytime, Anywhere
• 24/7 Learning Assistance
• Best Value Price
• Discounts on bulk purchases

This comprehensive Product Manager course is designed for anyone eager to master product management principles and practices. It covers essential topics such as product development, market analysis, pricing strategies, and branding to equip learners with the skills needed to lead successful product initiatives. Throughout the course, students will explore product life cycles, channel management, and financial analysis, gaining practical knowledge to manage products effectively. This course integrates key concepts like customer insights, competitive analysis, roadmap planning, agile methodology, and stakeholder management to prepare you for real-world challenges. You will learn how to align business goals with product strategies and create value-driven products that resonate with target markets. By the end, learners will confidently handle product launches, optimize marketing efforts, and enhance profitability.

Learning Outcomes

1. Understand the fundamental concepts of product management clearly.
2. Develop effective product plans aligned with business objectives.
3. Master strategies for pricing and positioning products competitively.
4. Apply marketing and branding techniques to boost product success.
5. Manage product life cycles to maximize market performance efficiently.
6. Conduct financial analysis to make informed product decisions.

Course Link: Product Manager Online Course

Course Curriculum:

Module 01: Introduction to Product Management

Explore the role and responsibilities of a product manager. Learn about product management frameworks, team collaboration, and core skills needed for success.

Module 02: Product Classification

Understand different product types and classifications. Learn how to categorize products based on features, usage, and target customers.

Module 03: Developing the Product Plan

Learn to create comprehensive product plans including goals, timelines, and resource allocation. Understand how to prioritize product features and roadmap development.

Module 04: New Product Development

Discover the stages of new product development from ideation to launch. Explore innovation techniques and the minimum viable product (MVP) concept.

Module 05: Levels of a Product and Product Life Cycle

Study product levels: core, actual, and augmented products. Analyze the product life cycle phases and strategies for each stage.

Module 06: Product Pricing Strategy

Examine various pricing models and strategies. Learn how to set competitive prices while maximizing profitability and market share.

Module 07: The Marketing Process

Gain insights into marketing fundamentals that support product success. Explore market segmentation, targeting, positioning, and promotional tactics.

Module 08: Branding Strategy

Understand the importance of brand building. Learn to develop strong brand identities that create customer loyalty and trust.

Module 09: Channels Management

Explore distribution channels and supply chain management. Learn how to optimize channel partnerships for effective product delivery.

Module 10: Financial Analysis for Product Management

Learn financial tools to evaluate product performance. Study cost analysis, budgeting, forecasting, and ROI to drive product decisions.

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Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.